Close Up Consumer Market Insight (CMI) Manager (Future Core)
ROLE BACKGROUND
CloseUp is the world’s No. 1 freshness brand in Oral Care. It pioneered the gel toothpaste format over 50 years ago and have since popularized anti-bacterial efficacy in toothpastes as well as become known for uniquely fresh and exciting flavours. CloseUp is a challenger brand in many markets, leading market development for the freshness segment and injecting fun into what otherwise would be a low involvement category.
CMI Manager, Global Closeup is a Global role for Strategic Partnership with the Global CloseUp Team reporting to Global Oral Care CMI Director. The role is based in Philippines.
JOB PURPOSE
You will play a key role in shaping the key Brand trajectory, showing the Business key growth opportunities. The role requires considerable influence in keeping the core intact, harmonizing the brand across countries and categories, and looking for how the brand can stretch in the future to new categories and formats. It also requires creating and driving winning future facing and agile innovation tapping into emergent market trends. Put simply, you will play a key role in helping the Brand and business reach its ambition. In order to grow big we need to think big. This is a great opportunity for someone who wants to drive an aggressive growth agenda, make a big impact and leave a positive legacy.
RESPONSIBILITIES
The core purpose of this role is to support the aggressive growth agenda and show the business where and how to win by championing and being the voice of the consumer. You need to be able to anticipate business partner needs before they know they need them.
- Being the voice of consumer: Harnessing and being on top of category and brand related trends.
- Strategic thinking for CloseUp: Strategic planning for brand at both Global and Country level.
- Setting the long & short term growth agenda, identifying growth spots, future proofing the portfolio
- Leveraging all the tools and insights at our fingertips/ bringing everything together to land clear and concise story that ultimately drives business action
- Project Management: Briefing, managing, and landing all Global CloseUp projects. Project planning, brief creation/ brief ownership/ collaboration with agency and internal teams/ landing debrief/ research findings.
- Partner: Collaborate with leadership Team comprising of Brand Directors and Category Vice President, global cross functional leadership team and the CI community.
- Manage CMI Budgets for Global CloseUp
- Lead, inspire and coach one assistant CMI Manager who would be located in India
QUALIFICATIONS AND EXPERIENCES
At least 6 years of experience in market research across agency and CMI
- Candidate with strong background in market research
- Candidate showing strong strategic rigour with ability to decipher multiple information sources into a clear succinct story
- Candidate with strong communication and storytelling skills who can land the point of view with stakeholders.
- Candidate with experience of working with/managing senior stakeholders, collaboration and knowing when (and who) to pull in different expertise
- Preference for experience in innovation development
PEOPLE WE ARE LOOKING FOR
- Agility: Self-driven, agile, and flexible in prioritising and owning complex project deliverables in a fast-paced working environment.
- Consumer Love: Invests time to understand the needs and voices of consumers to better innovate and grow
- Business Acumen: Exhibiting strong business management skills to land projects effectively and identifying new opportunities for profitable and sustainable growth for business.
- Passion for high performance: A disruptive thinker with the curiosity and passion for new ideas and intelligent risk-taking
- Growth Mindset: We are looking for people who are future fit, excel in digital marketing and channels of the future, and have a strong balance of intellectual and emotional quotient.
- Talent Catalyst: A strong team player who drives psychological safety and invests in their team by coaching and inspiring team members to their full potential
We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
