City General Manager

Welcome to Fi.

We’re a passionate team from Square, Google, Peloton, Uber, and more, working to redefine the dog-human connection. Our mission? Harness cutting-edge technology to transform what it means to be a dog parent.

The pet industry has been stuck in the past for far too long, and we’re here to change that. At Fi, we’re combining expertise and innovation to improve the lives of millions of dogs across the U.S. Real-time location tracking, activity, sleep, and behavior monitoring – and that’s just the start.

The most exciting part? Bridging the communication gap between dogs and humans. Picture a world where you know how your dog feels in real time and how to keep them at their best. That’s the future we’re building at Fi.

If you thrive in a collaborative, forward-thinking environment and are passionate about helping dogs live longer, healthier lives, we want you on the team. Together, let’s redefine the future of dog ownership – turning the “impossible” into “let me find a way.”

Fi is looking for City General Managers!

Are you ready to bring Fi to life in your city and make a real impact in the dog parent community? As a City General Manager, you’ll own local market growth, build real-world connections, and develop creative strategies to get Fi in front of the right people. This is your opportunity to be at the forefront of Fi’s expansion—turning awareness into action and creating a movement.

Why You’ll Love This Role:

• You’ll own your city. Take full responsibility for growing Fi’s presence, building brand awareness, and driving adoption in your market.
• You’ll build real connections. Engage with dog owners, pet businesses, and community leaders to make Fi a household name.
• You’ll drive meaningful impact. Help dog parents discover the best tech for their pups, improving safety, health, and connection.
• You’ll get creative. Organize events, form strategic partnerships, and find innovative ways to get Fi into the hands (and onto the collars) of local dog lovers.
• You’ll be part of a fast-growing team. Work alongside a mission-driven startup that’s redefining the dog-human relationship.

What You'll Do:

• Develop and execute local marketing plans that actually move the needle—think community-driven, high-impact strategies that resonate.
• Build relationships with dog owners, pet businesses, and organizations that align with Fi’s brand.
• Plan and host events like off-leash meetups, hikes, and dog-friendly gatherings—getting people excited about Fi in an organic, authentic way.
• Cultivate partnerships with local pet influencers, shelters, and businesses to expand Fi’s presence.
• Gather insights from the field to refine our approach and help shape Fi’s broader marketing and growth efforts.

What You'll Bring:

• Strong business acumen—you understand brand-building, partnerships, and how to translate awareness into action.
• Experience in field marketing, partnerships, or community engagement (bonus points if you’ve worked in the pet space).
• A natural connector—great at building relationships and getting people excited about a brand.
• Self-starter mentality—you thrive in autonomy, know how to prioritize, and can execute without a playbook.
• Based in a major Metro in the U.S
• Reliable transportation and flexibility to move around your city.
• Most importantly, a genuine love for dogs and the people who love them.

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.