Channel Marketing Director

Job Description
As a Channel Marketing Director within the Consumer and Community Banking team at JPMorgan Chase, you will lead a diverse team of over 30 marketing-media professionals. Your strategic leadership will be key in sustaining and advancing a high-performing team, fostering a collaborative culture, and delivering impactful paid media campaigns. Additionally, you will own the Media Process and Reporting Automation horizontal function, support team management related responsibilities, and collaborate with other marketing and site leads.
Job Responsibilities:

• Lead, mentor, and develop a 30 member team of talented media practitioners in India
• Provide oversight on the paid media functions in India, including programmatic, paid search and SEO, page tagging, audience management and process and reporting automation
• Collaborate with cross-functional stakeholders, and own the roadmap for developing scalable, secure, and reliable automation platforms platform.
• Collaborate with business partners & technology to ensure data is transformed into analytically accessible and valuable data sets that can be used to answer critical business questions.
• Identify opportunity areas to implement automation in existing processes, such as campaign execution and quality assurance, using Python/Java and cutting edge technologies.
• Independently drive automation reporting workstreams, including development of Tableau based operational and financial dashboards. Drive AI implementations in both the marketing operations and overall project/process management to enhance innovation and efficiency.
• Manage HR-related administrative tasks, such as performance reviews, employee development, and conflict resolution. Lead recruitment efforts to support team growth and enhance capabilities.
• Foster a collaborative and inclusive team culture that encourages innovation and excellence. Set clear performance expectations and provide regular feedback and coaching.
• Collaborate with other marketing and country leads to ensure cohesive marketing media operations. Ensure compliance with company policies and local labor laws.
• Implement best practices and tools to improve campaign delivery and performance measurement. Build and maintain strong relationships with key stakeholders, including clients, partners, and vendors. Represent the company at industry events and conferences to enhance brand visibility and reputation.

Required qualifications, capabilities, and skills:

• Proven experience in a senior leadership role within marketing operations, with at least 10+ years of experience, focusing on paid media channel execution and delivery.
• Formal education equivalent to master's degree in marketing, software engineering/computer applications with 10+ years of applied experience
• At least 5 years of experience in leading team/people managers, with strong communication and people management skills.
• Experienced in working in marketing teams supporting paid channel operations like programmatic advertising, paid search and audience management.
• Proficient in advertising technology platforms and tools including Demand-Side Platforms, Ad Servers, Site Analytics, Tag Management, Ad Verification, Attribution and Measurement
• Highly experienced in handling complex and strategic automation projects
• In depth knowledge or minimum 7 years of hands-on experience in programming languages like Java/Python/ SQL and platforms like Alteryx and Tableau Strong experience in tools like Microsoft excel, word and PowerPoint
• Strong track record of leading and developing high-performing teams, fostering a collaborative and inclusive culture that encourages innovation and excellence.
• Demonstrated expertise in implementing automation solutions to enhance efficiency and effectiveness, with excellent strategic thinking, problem-solving, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment, ensuring compliance with firmwide policies and controls

Preferred qualifications, capabilities, and skills:

• Exposure to implementing AI based projects would be a plus.
• Experienced in delivering executive presentations with strong presentation skills
• Proven ability to build and maintain strong relationships with key stakeholders, including clients, partners, and vendors, and represent the company at industry events and conferences, demonstrating strong cultural awareness
• Experience in leading teams in GCC from India, particularly within a shared services model, and overseeing paid channel marketing campaigns

About Us
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.