Channel & Content Manager

POSITION SUMMARY

The Channel & Content Manager will oversee and optimize the content operations of our client’s YouTube channel, a large and reputable tech brand targeting both B2C and B2B audiences. The ideal candidate will collaborate with internal teams and clients to ensure seamless content management, drive channel growth through best practices, and bring a strategic perspective to our content distribution across platforms.

You will need to demonstrate experience in YouTube channel management, cross-platform publishing, and content strategy and optimization.

JOB QUALIFICATIONS

• Established marketing experience with several years’ experience planning and executing full-funnel omni-channel media

• Extensive experience translating brand strategy into executable media approaches

• Deep knowledge of media channels, full-funnel media strategy & activation, and current industry trends

• Experience in highly complex, large or global organizations

• Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across

• Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work

JOB DUTIES

(* denotes an “essential function”)

YouTube Channel Management 

• Content Organization and Categorization: Collaborate with stakeholders to organize, manage, and categorize content effectively, ensuring it aligns with both audience and brand objectives. 

• Scheduling and Publishing: Oversee daily scheduling of YouTube content, ensuring all video releases follow a well-planned calendar. Manage adjustments as needed based on performance insights and campaign or program goals. 

• Performance Monitoring and Analysis: Track and report on key channel metrics and video performance. Provide insights and recommendations for optimization, based on analytics and YouTube best practices. 

Stakeholder Collaboration 

• Reporting and Insights: Develop customized reports to meet unique client requirements and provide actionable insights. Communicate performance trends, viewership behavior, and growth strategies to stakeholders regularly. 

• Best Practices and POV Development: Leverage expertise in YouTube best practices to provide a point of view (POV) on where content should live and why, considering platform strengths, target audience, and brand objectives. 

Cross-Platform Publishing and Content Accessibility 

• File Management and Uploading: Manage content uploads to various client file-storing systems, ensuring content accuracy, availability, and accessibility across platforms for internal and client use. 

• Content Quality Assurance: Ensure all uploaded content meets brand quality standards and is optimized for YouTube's algorithm, as well as any additional organizational or client-specific requirements. 

Content Strategy and Optimization 

• Content Optimization and SEO: Where and when possible, implement SEO best practices, including keyword research, metadata optimization, and tag management to improve searchability and channel visibility. 

• Content Strategy Development: Assist in developing content strategies tailored for B2C and B2B audiences, providing insight on what content will resonate most with each segment and align with broader marketing goals. 

The salary range for this position is $65k minimum - $80k maximum per annum. Compensation varies depending on location, job-related factors such as experience, responsibilities, and business needs.

This is the opportunity to work in an environment that best suits your needs, fueled by flexible hours and locations, strong supportive benefits, career training and development and, most importantly, an inclusive environment that eliminates barriers and elevates voices, giving every member of the Tag team an opportunity to be seen and heard.

We’ve made a strong commitment to diversity and inclusion and are taking a stance on equality in the workplace. We support sustainability, in our organization and with our network of partners and suppliers.

As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.