Feastables is on a mission to create the world's most engaging brand. As the CPG industry teeters on the edge of transformation, trust has shifted from traditional corporate giants to innovative individual creators. With the backing of MrBeast, the world's most influential creator, and our unwavering commitment to transparency and superior quality, we are strategically positioned to become the go-to snacking brand for future generations.
At the heart of our ethos is the belief that anything is possible. This belief ignites our innovation and drives us to push boundaries. It's what enables us to deliver incredible products and unique, engaging experiences that keep our fans and customers coming back for more.
Though recognized for our chocolate bars, our vision goes beyond a single product category. We aim to offer a diverse product range, each item tailored to meet our customers' unique tastes and needs. Regardless of the variety, all of our products share a common trait - the guarantee of quality and fun that Feastables is known for.
We're not just building a brand; we're crafting a legacy and just getting started. We are charting an unprecedented path, at an unbelievable velocity, and seeking extraordinary individuals to help us shape the next iconic global brand. Together, we will build something truly remarkable that will resonate with customers worldwide and stand the test of time.
About The Role:
As a Category Manager, you will leverage your analytical skills to dissect category and shopper data, comprehend market dynamics, and decode consumer behavior. Your expertise will be instrumental in transforming complex datasets into strategic initiatives, fueling category growth and fine-tuning our market approach for optimal performance.
By closely monitoring and interpreting market indicators, you will provide critical insights that drive product development, assortment planning, and promotional strategies. This position is key to driving our business forward in a data-driven world - join us, and let’s build something incredible together!
What You’ll Be Doing:
- Provide in-depth category analysis to uncover key drivers of performance, offering strategic recommendations for category growth in line with Feastables' business objectives and the MrBeast brand
- Advance our analytics capabilities from mere data collection to generating insightful, actionable business strategies, employing a holistic “What, So What, Now What” approach.
- Transform analysis into compelling, actionable narratives (internal and retailer facing) to grow the confections category and Feastables share.
- Create sophisticated analytical documentation and reports, ensuring they are accurate, relevant, and insightful for leadership and our customer partners
- Collaborate with internal teams and external partners on cross-functional projects, providing category insights to inform broader commercial strategies
- Analyze syndicated POS, panel data, and shopper insights to identify trends and opportunities in consumer shopping behavior
- Continuously identify, evaluate, and capitalize on trends and innovations in the CPG landscape
Recipe For Success:
- A minimum of 5 years of experience in analytics, preferably within the Food & Beverage CPG industry, with a focus on category and shopper insights
- Expertise in Google Sheets, Google Slides including data visualization tailored for category insights
- Strong storytelling capabilities with the ability to transform complex data analysis into compelling and understandable presentations
- Must Have: Expert-level experience with syndicated (Nielsen and IRI) and panel data (Numerator, Nielsen and IRI) measures and reporting. Nice to Have: Experience with retailer data sets such as WM Luminate, 84.51, C-Shopper, etc
- Background in retail partnership management, understanding the nuances of shelf placement, packaging impact, and in-store promotions
- A deep understanding of retail industry dynamics, especially in the food or FMCG sectors
- Experience with customer data portals and category-specific analytics tools is highly desirable
- Highly collaborative. Data-driven. Consumer and category first mindset. Strong storytelling and slide building skills.
Why Feastables?
We value experience. For our customers, our partners, and our employees. We hire awesome people (like you!) who are smart, driven, and have a growth mindset. We have a thriving culture where you’ll have interesting problems to solve with the autonomy you need to make a difference. And, of course, we have the perks/benefits to enable you to do your best work.
- Competitive Salary
- 100% employer paid option for medical, dental, and vision
- 401(k) with an employer match
- Monthly stipends for wellness & cell phones
- 14 company paid holidays
- Unlimited PTO policy
- Delicious chocolate & snacks of course!
RECRUITERS: We do not accept unsolicited assistance from search firms or recruitment agencies - please, no phone calls or emails.
Top Skills
What We Do
Founded by Jimmy Donaldson, aka MrBeast, Feastables is setting out to build the most engaging brand on the planet, bringing the games, stunts and spectacle MrBeast is known for to your doorstep and grocery aisle!
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