Hybrid working: 4 days in the office per week
Salary: £30,000 - £32,000 (dependent upon experience)
The Role
Reporting to the Casino Promotions Team Lead, this role will cover all aspects of Casino promotions and marketing with a focus on Bonus campaign planning, marketing and analysis, as well as segmentation and customer journeys.
You will develop a clear understanding of player activity to help increase retention, cross-vertical activity, and revenue. You will work with relevant teams across the business, such as CRM, Design, Casino Team, Ops, etc. to ensure the effective delivery, sign off and implementation of campaign creative briefs to produce solid campaigns that can be released to customers.
At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.
We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.
As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.
We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!
Key Responsibilities
- Delivery of all Casino promotional activity on both desktop & mobile platforms
- Building & testing all Casino promotion mechanics from start to finish ensuring the best possible customer journey
- Creating new & existing customer offers across Casino
- Work with the Acquisition Team to drive welcome offers & improve conversion rates
- Working closely with the Sport Promotion Team to maximise cross-sell opportunities during key sporting events
- Planning ahead with the CRM Team to ensure full support of all campaigns via email, log in messages, push notifications & SMS
- Manage workload and relationships with core stakeholders (i.e. Marketing, Legal & Compliance, Copywriting and Design).
- Continuously analyse performance on an ongoing basis and focus on enhancing player Conversion, Retention and Reactivation.
- Help with weekly campaign reporting and commercial analysis, confidently dissecting the data, providing recommendations and key takeaways.
- Work with the Insights team to help assess promotional performance for Casino
- Competitor analysis and reporting
- Creating and implementing ideas and suggestions for new Casino products & offers
- Promoting new Casino content and coordinating with the Casino Ops Team both on app and web
- Working with the Product Team and input to their roadmap
Skills, Knowledge and Experience
- Proven experience in marketing promotions within the Gaming industry-Casino an advantage
- Knowledge and interest of online gaming products
- Extremely organised
- Enthusiastic and naturally inquisitive
- Excellent with time management and ability to multitask
- Ability to build strong working relationships
- Strong in communicating and presenting with core stakeholders across the business
What can we offer?
- Company Performance bonus
- Hybrid working for all staff with flexible working opportunities
- Private Healthcare scheme (ability to opt into scheme from day 1 of employment) + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
- Subsidised gym membership
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Daily snacks, quality coffee, soft drinks and regular socials
What We Do
Welcome to LiveScore Group. We are home to LiveScore, LiveScore Bet and Virgin Bet, three of the most exciting brands in the sports and gaming industries today. Whether it is LiveScore delivering real-time sports scores or free-to-air live streams to its global userbase, or LiveScore Bet and Virgin Bet offering innovative and trusted sportsbook betting opportunities, we bring our audiences closer than ever to the sports they love with our best-in-class products. This is a truly exciting time to consider joining our team within the LiveScore Group. Across our core brands at LiveScore, LiveScore Bet and Virgin Bet we are offering the chance to work in the heart of the sport industry, as we look to quickly expand our successful, privately-owned business. With offices and roles based in London, Stoke, Galway, Vienna, Gibraltar, Lagos and Malta our staff are part of a truly international business that is training and growing together, and empowered to build a bright and rewarding future.
