Campaigns and Content Lead

Posted 3 Days Ago
Be an Early Applicant
Malvern, AR
Mid level
Healthtech
The Role
The Campaigns and Content Lead will strategize and deliver integrated marketing campaigns, manage campaign reporting, and oversight social media content for Cabrini Health. This role focuses on improving brand perception and connections with patients, referrers, and specialists.
Summary Generated by Built In

Campaigns and Content Lead 

Fixed Term Full Time (12-month contract)

Malvern location

Cabrini offers:

  • Salary packaging up to $15,900 tax-free per year, plus additional Meals and Entertainment card benefits up to $2,600 

  • Flexible environment that helps you meet your targets while supporting your life outside of work

  • Heavily subsidised on-site car parking

  • Discounted Myki Commuter Club public transport fares

  • Access to a range of staff benefits including retail offers, discounted hospital services and savings on eligible private health funds services

About our team

Cabrini Marketing & Communications is a diverse but cohesive team focussed on driving greater connection between our community and our healthcare services. The team are making significant headway delivering a strategy and data-driven function that puts best-practice at the core of what we do. 

Leveraging agile ways of working and adopting an iterative attitude to change and process improvements, we ensure our time and energy is dedicated to quality work that offers strategic impact.

How you will make an impact

Be a key player in a growing team focused on helping Cabrini become the preferred healthcare partner in Melbourne’s South East. Stepping into a newly created role, you will have the space to make a significant impact, while being supported by a deeply collaborative team culture, compassionate leadership and clear and efficient ways of working. 
 
Positioned to drive real change in how patients, referrers, staff and specialists perceive and connect with the Cabrini Health brand, you will lead campaign and content delivery, ensuring Cabrini’s messages are reaching the right people in the right way, on time and in budget.  
 
Working closely with the Director of Marketing and Communications on campaign strategy and planning you will:  

  • Lead integrated campaign delivery, distilling strategy into clear briefs and ensuring quality work is presented back in line with project timelines

  • Manage campaign reporting and optimisation

  • Social media community management, content planning and delivery

About you 

The right person for this role will: 

  • Have favourite templates for RACI and Gantt charts

  • Love to learn and be happy to give and receive feedback

  • Thrive in change and prefer progress to perfection

You will have mid-level experience: 

  • Delivering successful B2B and B2C campaigns

  • Producing social media content

  • Pivoting across a variety of services, products or industries

  • Operating in small teams and in big businesses

To view the full position description click here

How to apply   

If this role sounds like you, please click on the apply button and follow the prompts. We will get in touch if you are shortlisted for this opportunity.  

If you would like to learn more, please reach out to Maddison Rawson-Webb via 9508 1222 for a confidential chat!    

Does this sound like your new role? Bring your skills and enthusiasm to Cabrini Health and help optimise the patient experience and health outcomes for our community.

 

Cabrini Health acknowledges the importance of creating a work environment that is welcoming, safe, equitable and inclusive for people of all backgrounds and abilities. Inclusion is core to our mission.

 

As part of our commitment to Reconciliation and Closing the Gap in employment related outcomes, we encourage applications from Aboriginal and Torres Strait Islander Peoples.

 

Working for Cabrini

Cabrini Health is a Catholic, private, for-purpose health service located in Melbourne’s southeast. Inspired by the mission and ethic of care of the Cabrini Sisters, providing quality, compassionate care to our community for more than 75 years.

 

There is something special about Cabrini Health. Our highly skilled staff and specialists incorporate clinical research, innovative models of care and state-of-the-art technology to deliver the best possible care and outcomes for our patients. We demonstrate our mission to serve our community through outreach programs that support asylum seekers, provide healthcare in rural communities and in underdeveloped countries.

 

Our size, reputation and growth strategy ensure genuine opportunities for our people to learn, grow and realise potential.

 

Our values: Compassion - Integrity - Courage - Respect

 

MANDATORY FOR ALL NEW STAFF TO CABRINI

Employment with Cabrini Health will be based on satisfactory background checks such as professional references, National Police Check, vaccinations for annual Influenza plus a Working with Children Check (WWCC) may also be requested. Vaccination for COVID-19 is highly recommended.

Top Skills

B2B Campaigns
B2C Campaigns
Campaign Strategy
Content Planning
Project Management
Social Media Management
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The Company
Malvern, Victoria
1,781 Employees
On-site Workplace

What We Do

Welcome to Cabrini Health
Cabrini is owned and operated by the Missionary Sisters of the Sacred Heart of Jesus who came to Australia in 1948 to take over the management of a 45-bed community hospital named St Benedict’s. Cabrini now has more than 800 beds and a comprehensive range of health services. There are acute facilities at Malvern and Brighton. The Cabrini Institute supports education and research, in order to continually improve the quality of care and educate tomorrow’s health professionals. Cabrini Technology provides an innovative, independent information and healthcare technology service to organisations throughout Australasia and has headquarters in Mount Waverley. More recently, Cabrini has established an Asylum Seeker and Refugee Health Hub in Brunswick, which provides access to a range of health services for people seeking asylum and newly arrived refugees.

Cabrini is a not-for-profit health service and all surpluses are used to develop our services and facilities to provide the best possible care for patients and families. Cabrini supports and operates a number of other programs for disadvantaged people in our community.

Patient care is the primary focus of our work and at the heart of all we do

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