Senior SFMC Campaign Consultant

The Role 

As a Senior Salesforce Marketing Cloud Campaign Consultant, you will be considered an expert by your peers and clients in Salesforce Marketing Cloud. Managing more than just day to day campaigns, you'll provide excellence in campaign on process, campaign execution and recommendations internally and for our clients and support the growth of our team with internal training and development. 

You'll be building client relationships and managing expectations and risks of key internal and client stakeholders on any project. You will own campaign process best practice and act as a go to person for more junior team members. You will be responsible for completing tasks that make up Campaign migration or implementation deliverables working through journey design, build and monitoring tasks. In addition you have the opportunity to contribute to innovation projects and develop our Sales Force practice area by staying up to date with Industry trends, providing/improving training material and connecting with Mekle’s internal technical Specialists. 

Life as a Senior Campaign Consultant at Merkle 

You’ll be the Senior Campaign Consultant leading on client campaign delivery engagements, offering support in the following areas: 

• Campaign execution – independently document, build, test, QA, deliver, and handover campaigns 

• Campaign design – offer practical advice regarding campaign lifecycle decisions for both peers/colleagues and clients 

• Governance and control – manage and execute deliverables with competence and confidence, always looking out for improvements to quality assurance, governance processes 

• Training – delivering hands-on and virtual training sessions, support workshops, participating in knowledge sharing sessions.  

• Best practice consultancy – stay on top of industry news, optimisation techniques, controls, measurement, DPA and privacy, GDPR 

• Migration and Implementation planning – working as part of a larger campaign team to prepare materials, campaigns and other deliverables for migration. 

• Data design – act as a campaign data SME during workshops, meetings and day to day activities, continuously looking for ways to utilise clients’ data to achieve streamlined and efficient journeys 

• Campaign reporting  

A few of the benefits 

Whether it’s the joy of working with people at the top of their game or the Merkle social calendar, people love working here – and we hope you will too 

• Career development through Merkle University and other tools; with access to courses, textbooks and mentorship 

• Private Medical Insurance, Company Pension, life insurance and other corporate benefits 

• A selection of other benefits including ability to buy additional holiday, season ticket loan and 2 volunteer days  

Diversity & Inclusion 

At Merkle, we believe that a diverse and inclusive environment improves us as a community and as a business. We want to foster an environment of growth, where ideas and contributions are actively encouraged. We need this culture of courage to continue to thrive in our fast-paced industry. 

We have created seven Diversity and Inclusion Pillars. Each pillar is made up of a community of members who serve as role models and spread a message of inclusion throughout our global workplace. Pillar members are responsible for planning initiatives, events and training, along with championing change within our business. These pillars are Gender, Ethnicity, Mental Health, Religion, Disability, LGBT+, Parents & Carers. 

Merkle is a place that embraces differences of opinion. To be an advocate for real change we really encourage applications from women, candidates with disabilities and Black, Asian and Minority Ethnic (BAME) candidates as we recognise that these groups are currently underrepresented in our marketing/technology industry. 

What we are looking for in you 

• Good knowledge of campaign automation tools and a min of 2 years experience with SFMC 

• 3 years + experience in the field of CRM campaign Management 

• Is able to own and complete multiple complex campaigns to highest standard 

• Proficiency with understanding data 

• Knowledge of HTML  

• Excellent communication and problem-solving skills  

• Is competent in managing client communications and expectations 

• Capable of leading a training session with junior team members 

About Merkle 

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. We call it ‘people-based’ marketing, and with over 25 years’ experience, we are proud to be recognised as a global leader. 

Merkle’s heritage in data, technology and analytics is the foundation for our understanding of consumer insights that drives our people-based marketing strategies. Combined with our expertise in performance creative and media, we can then offer our clients content-driven, contextual and compelling customer experiences that drive business growth. 

In 2016, the agency joined dentsu, one of the world’s biggest media companies to form the Customer Experience Management (CXM) Line of Business.