JOB PURPOSE
- B&W Vietnam dCommerce Lead drives growth in dCom for total B&W Vietnam through Digitally Influenced Purchases e.g., Affiliate Marketing, Live Selling, Shopping Events, Digital Selling Capabilities (ex. BeauTech in-store).
MAIN RESPONSIBILITIES
- Act as Content champion to send the right requirements about dcom content (7OA, CPAS, Affiliate content, B&W store SIS, B&W campaigns, onsite banners, promotion HI....) to Brand Lead for creation and co-work with CSP and CBD for content deployment
- Fully in charge of Affiliate & liveselling model from searching and managing the MCNs to fully deploy the content execution and deliver monthly GMV targets
- Be responsible for calendar creation and quality control of LSA, VSA, PSA and all shopping events esp. On TikTokShop 1UL hub and brand hub to deliver the target ambition
- Co-work with Media Performance PIC to ensure the live optimization for content adjustment and budget management
- Co-work with CBD and CSP to create and deploy thematic Campaigns for Mega, SBD, Brand Day
- Take charge of full e2e tiktokshop model
WHAT YOU NEED TO SUCCEED
Experience
- At least 2 years experience in dCom content lead in any category/ industry
- Hands on experience in Affiliate Marketing, Dealing with MCNs and KOLs/KOCs for GMV creation and deployment
- Experience in media performance review and optimization
- Hands on experience with dCom performance & optimization with budget management skill
- Prefer background from commercial team of Pureplay
- Influencing skill – this talent is focused on briefing needs of content with Content lead team and co-work with CSP, CBD for deploying content and Media & Data lead for optimization of content across consumer journey-driven strategy and conversion
- Project /Network management – PIC has hands-on experience managing agencies to create and deploy Affiliate MKT , managing with clear process view to operate in synce with S&OP
- Stakeholder Management – many interface – DC team, CSP, CBD, Customers, Procurement.... that needs flexibile stakehoder management style in effective way to adapt with agile wow of dcom.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Top Skills
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
