Business Intelligence Analyst

Objetivo del Rol

Buscamos un Analista de Business Intelligence (Administrador de Veeva CRM) para gestionar, analizar y optimizar los datos de ventas y clientes dentro del sistema CRM. Este rol es clave para garantizar la integridad de los datos, la precisión de los informes y la eficiencia del sistema, brindando soporte a los equipos de ventas y marketing con insights basados en datos.

Stakeholders principales: Dirección de Negocio (BUDs), Ventas, Marketing, Operaciones Comerciales, Tecnología/IT.

Responsabilidades

• Administrar y mantener CRM, gestionando usuarios, productos, territorios y estructuras de fuerza de ventas.
• Resolver errores del sistema, inconsistencias de datos y solicitudes de modificación en CRM, incluyendo segmentación y targeting.
• Actuar como enlace entre ventas, marketing y business intelligence para generar insights estratégicos.
• Apoyar el desarrollo de planes de segmentación, targeting y optimización de territorios para nuevos lanzamientos.
• Implementar tableros de Business Intelligence y automatización de reportes en CRM.
• Capacitar a los equipos de ventas en funcionalidades del CRM, mejores prácticas de ingreso de datos y reporting.

Requisitos

• Título universitario en Administración, Análisis de Datos, Ingeniería, Sistemas de Información o afines.
• Experiencia en plataformas CRM (Veeva, Salesforce) y gestión de datos maestros (MDM) como Reltio o Veeva Network.
• Manejo avanzado de herramientas de análisis de datos (Excel, SQL, Power BI, Tableau).
• Conocimiento en estrategias de ventas omnicanal, segmentación y visualización de datos comerciales.
• Habilidad para solucionar problemas, gestionar configuraciones del sistema y brindar soporte a usuarios.
• Nivel de inglés intermedio/avanzado.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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Our inclusive workplace makes our employees feel engaged by the contribution they make, by affording them equal treatment regardless of actual or perceived characteristics. As so, when you apply for a job at GSK, it is not necessary to include on your resume information such as: race, color, ethnicity, age, gender, sexual orientation, marital status, religion, origin, photographs or any other personal characteristics.

Find out what life at GSK is really like www.gsk.com.