Globally, Amagi works with 800+ content brands, delivering 3800+ channels with deployments in 150+ countries, managing programmatic ad opportunities over 50 billion. Amagi has industry-leading deep technical integration with 150+ Free Ad-supported Streaming TV (FAST) services, making it one the largest tech providers and a first-party ad platform for the FAST industry segment.Amagi has a presence in New York, Los Angeles, London, Paris, Singapore, Seoul and Sydney, with innovation centers in Bangalore, Zagreb, and Lodz, and a global media monitoring center in New Delhi. Amagi is one of the highest valued mediatech companies in the world and its investors include Accel, Norwest Venture Partners, General Atlantic, Premji Invest, Avataar Ventures and Nadathur Holdings.
Today, Amagi is the fastest growing media and entertainment technology company on Earth. Founded in 2008, Amagi is a global leader in cloud-based products and solutions for broadcast and connected TV. Our cloud-based platforms support broadcast-quality, 24-hour linear channel production, channel distribution to Free Ad-Supported Streaming TV platforms, live orchestration for sports and news, OTT server-side ad insertion, and monetization analytics, as well as cost-effective disaster recovery.
Our identity and mission: Amagi, epitomizing the essence of freedom, embarks on an extraordinary mission to establish the world's foremost media technology business rooted in a foundation of goodness. Our commitment to autonomy is paralleled by our shared connection through a compelling purpose, with the Amagi way serving as our guiding light. In our pursuit, we strive to create a harmonious blend of individual freedom and collective purpose, shaping a unique and transformative journey that sets us apart in the realm of media technology.
Work Mode : In Office
Location : Bangalore
Job profile:
The Business Development Manager – Growth Initiatives plays a pivotal role in driving the early-stage customer and partner success for CEO-sponsored strategic initiatives. Operating within the Office of the CEO, this role focuses on new market entry, securing the first set of strategic customer wins, and building high-impact partnerships that help shape the long-term direction of Amagi’s innovation and business expansion.
This high-autonomy, high-impact role requires a unique combination of strategic thinking, technical fluency, customer empathy, and go-to-market execution capability. You will work at the leading edge of Amagi’s growth agenda, and your success will directly influence the company’s expansion into new domains.
Key Responsibilities:
1. Strategic Business Development Execution
- Develop and lead business development strategies to support new and emerging growth initiatives.
- Identify, engage, and convert early-adopter customers for beta products or new service offerings.
- Craft and communicate differentiated value propositions tailored to specific customer needs and market contexts.
2. Ecosystem & Partnership Development
- Build strategic partnerships with technology vendors, platforms, integrators, and ecosystem partners to complement internal capabilities.
- Structure joint solutions that bring together Amagi’s products with external offerings to address complex customer problems.
- Drive collaborative go-to-market engagements with selected partners.
3. Institutionalizing and Scaling Success
- Capture learnings from early engagements and translate them into repeatable sales playbooks, solution templates, and customer success stories.
- Work with internal stakeholders to document best practices, pricing models, and sales enablement materials.
- Facilitate a structured handoff to BAU teams (Sales, Product, Marketing) to support scale-up and long-term execution.
4. Strategic Advisory & Feedback Loops
- Act as a feedback conduit between early customers and internal Product and Engineering teams to refine product-market fit.
- Offer post-handoff consultation and support to Sales and Product teams to sustain momentum and institutionalize growth.
- Stay ahead of market trends, emerging technologies, and competitor strategies to inform long-term direction.
Skills and Expertise Required:
- 10+ years of experience in business development, strategic partnerships, or technology-driven solution selling
- Proven track record of delivering first strategic customer wins and scaling early-stage offerings into mainstream adoption
- Strong understanding of partner ecosystems, co-selling models, and complex value chains
- Ability to envision and shape product opportunities and turn ambiguous problems into structured go-to-market efforts
- Demonstrated ability to collaborate effectively across cross-functional teams (Product, Engineering, Sales, Marketing)
- Strong technical acumen and ability to converse fluently on product capabilities, architecture, and customer workflows
- Excellent communication, negotiation, and relationship management skills
- Experience working in high-growth environments or with early-stage innovation teams is a strong plus
- Bachelor’s degree in Business, Engineering, or a related field; MBA preferred
What We Do
The leader in broadcast and streaming solutions. We provide end-to-end cloud-managed live and on-demand video infrastructure for TV and OTT. Founded in 2008, Amagi has established itself as a cloud technology pioneer and leader enabling TV networks and content owners to launch, manage, distribute and monetize live, linear, and on-demand channels across cable, OTT, Free Ad-supported Streaming TV (FAST) platforms, worldwide.
