Business Analyst - Marketing Operations

Posted 6 Days Ago
Be an Early Applicant
Kansas City, MO
Entry level
Financial Services
The Role
The Business Analyst - Marketing Operations will assess data requirements, conduct analysis, enhance data models, and facilitate communication between teams to identify and implement marketing data strategies. Responsibilities include gathering requirements, analyzing workflows, preparing documentation, and troubleshooting issues to ensure effective data utilization.
Summary Generated by Built In

Our Firm

American Century Investments® is a leading global asset manager with over 65 years of experience helping a broad base of clients achieve their financial goals. Our expertise spans global equities and fixed income, multi-asset strategies, ETFs, and private investments.  

Privately controlled and independent, we focus solely on investment management. But there’s an unexpected side to us, too. We direct over 40% of our profits every year—more than $2 billion since 2000—to the Stowers Institute for Medical Research. Our ongoing financial support drives the Institute’s breakthrough work and mission of defeating life-threatening diseases like cancer and Alzheimer’s. So, the better we do for our clients, the more we can do for everyone. 

All 1,400 of us across the globe are inspired every day by the unique difference our hard work can make in so many lives. It shows in the curiosity we bring to every initiative, the deep relationships we build with our clients, and the way we treat each other in the hallway. If you’re excited to learn more about us, we can’t wait to learn more about you. 

Role Summary:

The Business Analyst -Marketing Operations responsibilities include assessing the requirements of the organization with respect to data sources, analysis, data model or framework development as well as the design and business implications of implementing marketing data, analytics and insights. The Business Analyst will learn and understand our data sources, data needs, current data analysis and models, helping to identify improvement opportunities. The analyst will meet with collaborators to gather requirements, conduct demos and ensure needs are being met. The position requires an individual capable of operating in a fast-paced environment while working on several projects simultaneously.

Responsibilities:

  • Provide analysis/recommendations
  • Project lead and support (facilitate, communicate, organize)
  • Gather and document requirements using interviews, analysis of business processes or conducting requirements workshops.
  • Analyze task and workflows to effectively develop use cases and test scenarios.
  • Encourage and question business units about their assumptions on how they will successfully complete their plans.
  • Critically evaluate information gathered from multiple sources, reconcile conflicts, decompose high-level information into details, abstract up from low-level information to a general understanding, and distinguish user requests from the underlying true needs.
  • Proactively communicate and collaborate with external and internal customers to analyze information needs and functional requirements.
  • Assist with the data mapping and light modeling to meet business requirements.
  • Serve as the conduit between internal/external customers and the marketing analytics development teams through which requirements flow.
  • Be the liaison between the business units, support team, technology teams and external vendors.
  • Prepare user documentation and training documentation as necessary.
  • Troubleshoot and solve problems relating to production systems and business processes.

Requirements:

  • Bachelor’s degree and/or equivalent combination of education and work experience in related field.
  • Strong technical proficiency and ability to work with technical teams
  • Demonstrated effectiveness working in dynamic and changing environment.
  • Working knowledge of Microsoft Suite of Products, e.g. Word, Excel, Powerpoint Teams, and SharePoint with working knowledge of Co-Pilot.

Other Skills:

  • Forward thinking
  • Ability to design/implement
  • Trouble shoot/problem resolution
  • Design Thinking

Preferred Experience:

  • SQL
  • R or Python
  • Data Visualization
  • Machine Learning
  • Marketing Technology applications like SF Marketing Cloud, Social platforms, Adobe Analytics, Global Meet, SF CRM, SF Data Cloud, etc.

Additional Requirements:

Employees are required to be in the office on a scheduled frequency. Adherence to this schedule is essential to fulfilling the expectations of the role.

American Century Investments is committed to complying with the Americans with Disabilities Act and all other applicable Equal Employment Opportunity laws and regulations. As such, American Century strives to provide a reasonable accommodation to any qualified individual under the ADA to perform essential job functions.

American Century Investments believes all individuals are entitled to equal employment opportunity and advancement opportunities without regard to race, religious creed, color, sex, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age for individuals forty years of age and older, military and veteran status, sexual orientation, and any other basis protected by applicable federal, state and local laws. ACI does not discriminate or adopt any policy that discriminates against an individual or any group of individuals on any of these bases.

#LI-Hybrid

American Century Proprietary Holdings, Inc. All rights reserved.

Top Skills

Python
R
SQL
The Company
HQ: Kansas City, MO
1,787 Employees
On-site Workplace
Year Founded: 1958

What We Do

American Century Investments® is a leading asset manager focused on delivering investment results and building long-term client relationships while supporting research that can improve health and save lives. It’s how we help our clients Prosper With Purpose™.

Every day people are increasingly focused on investing to make the world a better place for themselves, their families, their organizations, and the world at large. It is possible to live a more meaningful and impactful life and give back something that’s more valuable than money.

When you invest with us, you can also invest in the future of others and have the potential to impact the lives of millions. That’s possible because of the distinct relationship with the Stowers Institute for Medical Research, which owns more than 40% of American Century Investments. Our dividend payments provide the ongoing financial support for the Institute’s work of uncovering the causes, treatments and prevention of life-threatening diseases, like cancer.

Together we can become a powerful force for good…it’s like nothing you’ve seen before from an investment management firm.

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