Business Analyst, Consumer Insights

Posted 4 Days Ago
New York, NY
Entry level
Digital Media
The Role
The Business Analyst will analyze large consumer and product datasets to uncover insights, support strategic initiatives, and conduct competitive intelligence. They will communicate findings through visualizations and presentations to influence business decisions.
Summary Generated by Built In

About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Job brief:

We’re looking for a Business Analyst to join our talented team of people who are passionate about the weather AND innovative products. 

Does the thought of working for a brand with a reach of more than 360+ Million users worldwide excite you? Do you aspire to be part of a team that shapes the future of weather experiences through data-driven insights and experimentation? 

We’re seeking a highly curious, self-driven analyst who thrives on uncovering meaningful insights from diverse datasets. This role will be instrumental in exploring and interpreting complex data to support day-to-day strategic direction. You’ll work in a fast-paced, collaborative environment, leveraging your analytical skills to drive strategic recommendations and influence decision-making.

The impact you'll make:

  • Explore & Analyze: Work with large-scale consumer and product datasets to uncover trends, anomalies, and opportunities that drive innovation.
  • Originate Insights: Go beyond reporting—proactively develop new analytical approaches, frameworks, and hypotheses to inform strategy.
  • Support Strategic Initiatives: Partner with cross-functional teams to provide data-backed recommendations that shape product and business decisions.
  • Competitive Intelligence: Conduct deep-dive analysis on industry trends, market movements, and consumer behavior to identify competitive advantages.
  • Experimentation & Optimization: Analyze A/B tests and other experiments to optimize user experience and engagement.
  • Effective Storytelling: Translate complex findings into clear, impactful visualizations and presentations tailored to different stakeholders.

What you've accomplished:

  • Experience working with unstructured data and the ability to derive insights from incomplete information.
  • Strong curiosity and independent problem-solving skills—you love asking "what if" and "why."
  • Ability to think strategically and challenge assumptions with data-driven insights.
  • Currently pursuing or have obtained a degree in Business, Computer Science, Economics, Business Analytics, Mathematics, or related fields.
  • Experience leveraging databases with large-scale data sets.
  • Proficient with SQL and able to wrangle data, utilizing other languages such as Python if necessary.
  • Quick learner and passionate about building new solutions.
  • Ability to work well in a fast-paced environment.
  • Experience working as an analyst and/or consultant is a plus.
  • Demonstrated success in tailoring reports and messaging to different audiences.

Base Salary: $75,000-$100,000

The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. 

TWCo Benefits/Perks:

  • Flexible Time Off program
  • Hybrid work model
  • Variety of medical insurance options including a $0 cost premium employee coverage
  • Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
  • Progressive family plan benefits
  • An opportunity to work for a global and industry-leading technology company
  • Impactful work in a collaborative environment

Top Skills

Python
SQL
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The Company
HQ: Atlanta, GA
831 Employees
On-site Workplace
Year Founded: 1982

What We Do

The Weather Company | An IBM Business. Learn more about our technology, leadership, expertise and more.

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