Brand Strategist

About Us 

Grapes Worldwide is a Integrated Communication agency where we create “Story-Enabled Growth”. We are Data Obsessed and Strategically Engineered thinkers who use communication and technology to drive both Brand and Business Growth. We are 8 years old and 250 people strong across 5 offices Delhi, London, UAE, Mumbai and Bengaluru. 

We have worked for more than 100+ brands in the last 8 years and a few names who we are working with currently include Panasonic, CP Plus, Volvo Eicher, W For Women, Manforce, Zee News, Dabur, DS Group, Mamy Poko Pants, Hindware, Siyarams, Air India among others.

Position Overview:

We are looking for a highly skilled Strategic Planner to join our team. The ideal candidate will be responsible for developing and executing strategic plans that align with client objectives, leveraging research insights, and collaborating with creative and account teams to deliver impactful communication strategies.

Roles and Responsibilities:

1. Research:

Brand Research:

- Understand client briefs and objectives, identifying key challenges and success metrics.

- Engage with department heads and leadership teams to gather insights and problem statements.

Category Research:

- Analyze primary, secondary, and aspirational competitors, assessing their solutions and activities over the past 1-2 years.

Consumer Research:

- Conduct primary research through structured formats or partner with research agencies for in-depth qualitative/quantitative studies.

- Perform secondary research by analyzing e-commerce reviews, third-party feedback, and social listening.

- Uncover core consumer insights, define consumer cohorts, and understand their mindsets and brand perceptions.

2. Creating Brand & Campaign Strategy:

- Develop brand positioning, purpose, values, and key messaging frameworks, including Brand Key. 

- Formulate and execute a Go-To-Market (GTM) communication strategy for both offline and online channels.

- Provide creative teams with insights to develop impactful campaign scripts and communication ideas.

3. Creating Digital Strategy:

- Work across owned, earned and paid media startegies with vertical expert to meet brand and business objectives of the client

4. KPIs and Reviews:

- Establish KPIs and metrics for tracking brand and business progress.

- Prepare review presentations and manage relationships with senior client leadership.

5. Leadership & Training:

- Develop strategies for new business development and scaling existing business opportunities.

- Create and implement training strategies for planning and client servicing teams to enhance account management.

Qualifications:

- Bachelor’s degree in Marketing, Business, Communication, or a related field (Master’s degree preferred).

- Proven experience (3-5 years) in strategic planning within a communication or advertising agency.

- Strong analytical skills with experience in consumer, category, and brand research.

- Excellent communication and presentation skills, with the ability to articulate complex ideas effectively.

- Proficiency in digital strategy, including owned, earned, and paid media.

- Demonstrated leadership skills and experience in training and team development.

- Ability to manage multiple projects and work collaboratively in a fast-paced environment.

- Open to travel for research Nationally and internationally 

What We Offer:

- Competitive salary and benefits package.

- Opportunities for professional growth and career development.

- A collaborative and innovative work environment.

- The chance to work on high-profile projects with leading brands.

- Work across international Brands and Markets.