At Code and Theory, strategists are dynamic problem solvers who blend creativity and analytical thinking to help clients achieve their business goals. As a Strategist, you will collaborate with cross-disciplinary teams to uncover insights, shape creative ideas, and craft impactful strategies that address client challenges. This role demands curiosity, rigor, and entrepreneurial spirit.
To thrive as a Strategist at Code and Theory, you’ll need a blend of critical soft skills and values that fuel impactful and innovative work. Strategists here are curious, proactive, and collaborative. They also have strong rigor, tackling tasks with precision and thoroughness.
WHAT YOU’LL DO
- Collaborate with senior team members to frame problems and define strategic objectives.
- Conduct foundational research into the client’s business, market, and competitive landscape to uncover challenges and opportunities.
- Actively align client goals with project deliverables to ensure strategic impact.
- Develop insights that drive campaign strategy and creative ideation.
- Structure and lead brainstorms to shape innovative ideas and solutions, ensuring adherence to overall strategy.
- Lead the development of materials to support business development opportunities, including written and creative deliverables.
- Craft compelling narratives to support storytelling efforts across campaigns.
- Work closely with creative teams to maintain strategic alignment throughout project execution.
WHAT YOU’LL NEED:
- Relevant experience in brand, advertising, marketing, and/or consultancy, with a focus on creative and campaign strategy.
- Experience with both B2B and B2C clients.
- Proficiency in campaign development, including audience targeting, messaging, channel planning, and performance optimization.
- Proven ability to deliver campaign strategies that drive measurable results and a willingness to roll up your sleeves to bring them to life.
- Expertise in qualitative and quantitative data analysis, uncovering insights and identifying opportunities for growth.
- Strong storytelling skills with the ability to craft narratives that align with project objectives.
- Exceptional organizational skills and attention to detail when QAing deliverables to ensure alignment with strategy.
- Passion for exploring innovative campaign approaches, including emerging media and digital ecosystems.
- Ability to analyze performance data to evaluate campaign success and inform future strategies.
- Strong interpersonal skills to interface effectively with clients and senior executives, driving strategic decisions around key milestones.
- Confidence in presenting insights and recommendations clearly and persuasively.
- Commitment to fostering a culture of innovation, excellence, and accountability.
- Ability to thrive in a collaborative, entrepreneurial, and results-oriented environment.
- Talent for creating a fun, inspirational, and collaborative environment with cross-functional teams.
ABOUT US
Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. With a remote-first approach to our people, we have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Mediacurrent, Rhythm, and TrueLogic.
Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.
The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.
The target range of base compensation for this role is $70,000 - $80,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
What We Do
Code and Theory is a strategically driven, digital-first creative agency that lives at the intersection of creativity and technology. We solve consumer and business problems across the entire customer journey that flex to meet the ever-changing needs of consumer expectations. We put the user, their behaviors and needs, at the center of everything we do — from our proprietary research methodologies, to product development processes, to how we create brand, channel and messaging strategies. Our goal is simple: to solve our clients business problems.
We bring big ideas to life by looking holistically at brand ecosystems where digital plays a prominent role in driving the consumer from first-touch through to conversion to relationship deepening over time. We identify gaps in the consumer journey and opportunities in culture that require products, services or communications to fill. We work across categories, ranging as far and wide as health care (Pfizer, Sanofi, Reach MD, Bioreference Laboratories) to financial services (JP Morgan Chase, Prudential, Morgan Stanley, First Data) to cpg (Mars, Unilever, Johnson & Johnson) to technology companies (Facebook, Xerox, Samsung, Comcast) to culture brands (adidas, H&M). And because our DNA is in publishing — we’ve embedded in over 135 newsrooms in the past decade — we bring unique expertise in understanding how content is created, distributed and optimized, including our work with CNN, NBC News, NBC Sports, and Bustle Digital Group.
At Code and Theory, we strive to only be limited by our own ambition and creativity. We believe in pushing our creativity beyond the easy and obvious answers in order to deliver the solutions that are right for our clients, their businesses, and their consumers.
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