Brand Strategist

Are you prepared to join the X team and help build the ultimate real-time information-sharing app, revolutionizing how people connect? At X, we’re on a mission to become the trusted global digital public square, committed to protecting freedom of speech and building the future unlimited interactivity. Our goal is to empower every user to freely create and share ideas, fostering open public discourse without barriers. Join us in shaping this thrilling journey where your contribution will be invaluable to our success!

Location: Sao Paulo, Brazil

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Who We Are: 

Next is a global team of strategists, creatives, technologists, producers, and data scientists dedicated to helping brands and agencies build creative campaigns that are good for brands, good for people, and make good use of the platform. 

Who You Are: 

We’re looking for a Brand Strategist who excels at crafting audience-centric ideas, strategies, and creative recommendations. The ideal candidate:

• Proactively identifies opportunities for brand growth and innovation, staying ahead of market trends.

• Is a creative thinker who can light up a room as a storyteller.

• Brings collaborative energy to the team, enhancing group dynamics and project outcomes.

• Delivers impactful results for our clients - and X’s business.

What You’ll Do 

Partnering with the top brands in the world, Strategists on the Next team pitch and produce campaigns that are insights-driven, measurable, on-brand, and creative. Our best work delivers on our clients' KPIs and creates a memorable experience for people on X. 

On a day-to-day basis, you'll leverage deep knowledge of the platform to brainstorm, develop, and deliver unique recommendations for how brands can show up on X. You’ll lead projects, working with data scientists to dive deep into platform behavior, and collaborate with technologists to pitch wholly custom solutions. This will require you to work closely with sales partners, partner cross-functionally within our organization; and pitch directly to  brands and agencies. 

Qualifications 

• Minimum 5+ years experience in either brand strategy or a creative role at an ad agency, on the client-side, or at a tech company/platform (multi-disciplinary experience preferred) with a portfolio of proven creative work;

• In-depth knowledge of X and the social media landscape as both a user and as a marketer, including an understanding of our platform's promoted products and overall advertising model;

• Experience in delivering compelling creative strategies and breakthrough creative ideas that drive brand awareness and high user engagement;~

• Proven ability to craft insights through quantitative data and a qualitative understanding of people;

• Experience leading end-to-end projects and managing clients, accounts, and cross-functional teams; 

• Demonstrated ability to leave an impactful impression through presentations and pitches; 

• Impeccable communication skills both written and verbal;

• Effective time and project management skills;

• Self-starter with experience working in a fast-paced team environment;

• Design skills are a plus. 

A few other things we value: 

• Excellence - At X, we demand exceptional performance, quality work, and impactful results. We seek the highly motivated and productive who continuously improve and take initiative.

• Proactiveness - We need proactive individuals who are always on the lookout for opportunities to improve processes, products, or the work environment you will fit right in with our forward-thinking team.

• Curiosity - We're driven by curiosity, seeking those with a passion for learning and exploring new ideas, always questioning the status quo.

• Challenge - Tackle industry complexities with us; we thrive on challenges, adapt swiftly, and innovate solutions.

• Teamwork - Our strength is in collaboration; varied skills combine for our best outcomes. We work as a cohesive unit without egos.