Brand & Sponsorships Marketing Strategy and Optimization Director

About this role:

Leading a team with 5 direct reports, this newly created position will be responsible for developing comprehensive marketing strategies, while also optimizing campaigns to maximize their effectiveness based on data and performance metrics.  Reporting to the head of Brand Marketing, the leader will work closely with the heads of Sponsorships & Brand Engagement, Brand Strategy & Management as well as the Chief Brand Officer on enterprise-wide marketing transformation initiatives.  This position can sit in Charlotte, NC or New York, NY and is required to be in the office 3 days a week.  The Wells Fargo job profile is Marketing Director.

In this role, you will:

• Ideate comprehensive marketing strategies, including target audience identification, positioning, content, and creative, that support the Brand 

• Drive multi-channel marketing campaigns for Public Affairs (including Brand, Sponsorships, Government Relations, WF Foundation, Sustainability)

• Manage Content Strategy and Search Engine Optimization – across Brand team working with Content and SEO teams

• Serve as a pivotal point of contact between our company and creative partners, ensuring that all advertising efforts are cohesive, brand-aligned, and impactful. 

• Ensure best-in-class ad units and copy are being developed to maximize performance through effective and insightful direction & feedback; understand each channel’s unique requirements and best practices

• Coordinate and Partner with: Analytics and Measurement to monitor performance, identify trends, and leverage data to optimize marketing campaigns; Media to ensure media and creative workstreams are in synch and delivering against plans; and Go-To-Market lead on execution strategy, governance and internal partner reviews

• Lead and coach a team of Senior Lead and Lead Marketing Consultants

Required Qualifications:

• 8+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• 4+ years of management or leadership experience

Desired Qualifications:

• Experience developing marketing strategy at a branding agency or Fortune 500 company

• Experience working with agency partners to develop compelling creative for omni-channel campaigns 

• Experience translating insights into actionable strategies that drive growth, and brand perception

• Experience using design elements to convey a compelling narrative for visual storytelling

• Experience developing strategic presentations with MS PowerPoint

• Experience managing relationships and collaborating with external stakeholders

• Experience managing creative projects; this includes defining the scope and developing the budget

• Experience leading, geographically dispersed, cross-functional diverse teams

Office Locations & Pay Ranges:

• 401 South Tryon Street - Charlotte, NC ($144,400 to $300,000)

• 150 East 42nd Street - New York, NY ($144,400 to $300,000)

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$144,400.00 - $300,000.00

Posting End Date:

18 Mar 2025

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.