Brand & Social Media Manager

If you’re looking for a meaningful career, you’ll find it here at Webster. Founded in 1935, our focus has always been to put people first--doing whatever we can to help individuals, families, businesses and our colleagues achieve their financial goals. As a leading commercial bank, we remain passionate about serving our clients and supporting our communities. Integrity, Collaboration, Accountability, Agility, Respect, Excellence are Webster’s values, these set us apart as a bank and as an employer.

Come join our team where you can expand your career potential, benefit from our robust development opportunities, and enjoy meaningful work!

This role will support the brand and social media marketing strategy and play a pivotal role in driving brand awareness, education, and business value. This role will:

• Partner with cross-functional teams, including marketing program managers, channel managers, corporate communications team members and external designers and writers to ensure brand consistency across all marketing and communication channels.

• Support brand marketing programs and coordinate social media activity and channel management.

• Research and develop new brand and social media content and posts, create and maintain a strategic posting calendar, and create engagement and sentiment reports.

• Be able to work well in a team atmosphere demonstrating strong copywriting and communication skills, impeccable attention to detail, and a forward-thinking mindset.

• Provide routine updates on campaigns, content development cycles and measure campaign key performance indicators to determine content and creative performance.

Key Responsibilities

Brand Creative and Content Planning & Execution

• Support brand marketing programs and campaigns

• Develop and maintain editorial calendars and content roadmaps to streamline brand content production

• Oversee the entire lifecycle of brand content, including day-to-day aspects of content creation, maintenance, and governance, ensuring content remains fresh, relevant, in compliance with brand standards and within project scope.

• Ensure project documents are complete, current, and stored appropriately

• Coordinate with digital channels, website and social media teams to create a cohesive and unified digital presence, ensuring digital content supports broader brand marketing efforts.

• Conduct regular content audits to ensure accuracy, relevancy and consistency and produce gap analyses that identify areas of improvement, ensuring brand content consistently meets user needs and business objectives.

• Manage project budget. Monitor project profitability, revenue, invoices, and utilization.

• Summarize client creative needs through Workfront and distribute to appropriate agency and oversee execution

• Manages project timing and budgets with all relevant agencies.

• Maintain, develop, and load content to digital asset management system (DAM) in alignment with the organization’s brand guidelines.

• Maintain all brand content documentation and for produce reports and samples for all internal and external audits, legal and compliance reviews.

Social Media Content, Creative & Channel Management

• Assist in managing Webster’s social media business presence with all relevant clients and audiences

• Assist in providing analytical data provided by social media listening tools to inform decisions and ensure campaign targets are met

• Monitor the competitive landscape and communicate market changes and developments

• Support dialogues with internal Contact Center to answer questions and engage with our target market

• Create, curate, and manage social content including written, images, and video – primary content, syndicated content that will assist in the overall management of content calendar

• Research audience preferences and discover current trends

• Stay up to date with changes in all social platforms ensuring maximum effectiveness

• Report on online engagement, reviews and feedback

Requirements

• Bachelor’s degree with 5+ years in marketing, advertising agency, and/or internal agency or other related experience

• Detail oriented and well organized, a clear communicator, quick study and able to thrive in a fast-paced environment

• Proven success in juggling multiple projects across all mediums/channels

• Unwavering attention to detail; proofread/view all creative prior to release

• Team player with ability to be flexible and adaptable

The estimated salary range for this position is $80,000USD to $95,000USD. Actual salary may vary up or down depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position is eligible for incentive compensation.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.