Brand Manager

WeWork Reforma Latino (97001), Mexico, Ciudad de Mexico, Ciudad de Mexico
Brand Manager
Capital One is looking for an experienced, innovative, strategic creative manager who has led complex Spanish, English and bi-lingual creative projects. You will inspire and drive change while developing and executing world-class, effective creative strategies for a range of channels, including, web, display, video, social media, OOH, and events. You know the formula for developing brand-building, breakthrough creative that drives results, is on target, and on brand.
What you'll do

• Lead and inspire the development of strategically-grounded, insight-driven creative
• Help craft and maintain the Capital One brand presence in Mexico
• Help manage creative agencies executing a range of work, from web sites to advertising
• Collaborate with marketing strategists and internal business clients to understand consummate needs, positively influencing marketing strategy and the customer experience
• Demonstrate an understanding of our technologist audience; interpret market research and tests results, and use findings to focus targeted marketing messages
• Build and maintain relationships with a network of partner groups (Tech, Brand, PR, Comms, Talent, Legal, etc.) to anticipate and proactively address obstacles and establish yourself as a strategic thought partner
• Present and influence with a convincing and inspiring style to increase buy-in and open the door for new opportunities.

Who you are
You want to be an EVIDENCE-BASED CREATIVE who...
As an INDIVIDUAL :

• Your curiosity is endless. There's always something else to learn
• You're flexible and not afraid of change-in fact you welcome the challenge
• You share your point of view, but seek out what might be missing and listen
• You have big ideas and know the best ones are driven by proof, persistence, and patience
• You're a storyteller. You simplify the complex and compel your audience to act
• You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you
• You care-about the work, the team and the customers you serve

Basic Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or a related field
• Minimum of 5 years in marketing roles, ideally in multinational companies or environments with global strategies
• Knowledge of the Mexican market and consumer trends
• Advanced English proficiency (required for collaboration with the global team)
• Expertise in content creation, optimization, and localization to ensure impactful and relevant messaging for the Mexican audience
• Strong communication skills to collaborate effectively with global and local teams
• Proven experience in executing OOH, digital campaigns, website content management, and ads
• Intermediate-Advanced English fluency

Preferred Qualifications

• Creative portfolio that includes produced work for large, integrated marketing campaigns
• Exceptional execution and project management skills
• Creativity combined with a strategic, results-driven approach
• Experience at a large in-house creative team
• Experience working with a Fortune 100 brand

Capital One will only consider candidates that are Mexico citizens or permanent residents.
At Capital One, we respect individual differences in culture, religion, and ethnicity. Likewise, we promote equal opportunities and development for all personnel. In the hiring process, we seek to provide equal employment opportunities to candidates, regardless of race, color, religion, gender, sexual orientation, marital or civil status, national origin, disability, or any other situation protected by federal, state, or local laws.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe, any position posted in the Philippines is for Capital One Service Corp (COPSSC), and any position posted in Mexico is for Capital One Technology Labs Mexico.