Brand Manager - Immune Health
Welcome to a better way, an authentic way. Welcome to Nature’s Way.
Inside our minds, inside our hearts, inside our business, inside our bottles.
Our reason for being, the purpose that inspires our work every day, is quite simple: Help people live healthy lives.
When we help people live healthy lives, we build a happier, healthier world for everyone.
How we go about our work drives TRUST in who we are, what we do, and the products we produce. That means something important to the world, and it means the world to us.
People TRUST
- Our products to be the gold standard
- Our words to be true
- Our claims to be honest,
- Our actions to have integrity.
Together we work with an awareness of how even small actions affect others, an attitude of kindness and concern for each other, and a drive for action that helps people live healthy lives.
It’s the best way. The right way. The only way. Nature’s Way.
Be a part of helping people live healthy lives as our new Brand Manager.
SUMMARY
The Brand Manager is responsible for building and executing strategic go-to-market plans that deliver on financial and brand targets with accountability to deliver the full P&L. This person must partner with the Director of Marketing Commercialization to drive strong cross-functional collaboration with sales, R&D, consumer insights, and brand equity, as well as coaching and management of an Associate Brand Manager.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Portfolio Management:
- Oversee assigned need state portfolio to deliver annual financial targets, including net sales and profit.
- Responsible for developing vision and strategy for assigned need state(s).
- Develop and implement annual business plans, taking into account the nuances between Natural, Ecommerce and Mass channels.
Marketing & Innovation:
- Accountable and responsible for leveraging compelling consumer insights to develop winning brand portfolio / category strategies vs. competition.
- Support development of the annual marketing budget/media strategy for the brand.
- Partner with shopper marketing, ecommerce & equity teams to develop integrated consumer communications and media plans which may include digital, print, website, CRM, and social media.
- Collaborate with sales partners in the development and implementation of trade promotions, channel segmentation and management, category management and salesforce education.
- Monitor and track competitive activity, as well as in-market trends for new ingredients, delivery forms, etc.
- Collaborate with innovation, sales and R&D to build and launch impactful product innovation with compelling consumer and retailer narratives.
Lead and develop an Associate Brand Manager:
- Allocate key deliverables/responsibilities to direct report.
- Support development of direct report’s capabilities and competencies via regular, ongoing coaching and performance reviews.
SUPERVISORY RESPONSIBILITIES
This position has direct supervisory responsibility over, and daily management of, individual brand and capability managers that requires: personnel performance evaluations, personnel compensation oversight, personnel succession planning, approval of budgets for salary, benefits, travel, entertainment, training, associations, trade shows, advertising, dues/publications, etc.
EDUCATION and/or EXPERIENCE
Required: Undergraduate college degree in marketing, business or a related field. 4+ years of related experience in consumer packaged goods marketing within the Food/Drug/Mass and/or Health Food Store channels.
Preferred: Masters of Business Administration graduate degree. Marketing experience with a healthcare or supplements portfolio a plus.
TRAVEL
This position required up to 20% domestic travel. Some international travel may be required.
All benefits are effective on day 1 of employment.
Medical Option to select either a PPO plan or one of 2 high – deductible medical plans that includes a company contribution to your personal health savings bank account.
Dental Delta Dental PPO & an option to select an enhanced dental plan.
Vision Routine preventative coverage under medical plan and an option to elect additional voluntary coverage
Time Off All employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year.
401K Plan Company match of up to 4% as long as employees contribute a minimum of 6% to the account. An additional profit-sharing contribution is also made to employee accounts if the company meets its annual targets.
You’ll also enjoy a variety of other benefits that support your long-term health and wellness:
- Company provided short-term & long-term disability
- Life and AD&D insurance
- Flexible spending accounts
- Voluntary critical illness & accident coverage
- New parent phase-in program & paternity leave
- Educational assistance reimbursement
- Product discounts & a wellness program
Start Helping People live Healthy lives today!
What We Do
Nature’s Way® is one of the most recognized and trusted manufacturers of dietary supplements and vitamins. A pioneer in herbal supplements, the Nature’s Way brand is known for its expansive offerings of whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies. Beyond herbal supplements, Nature’s Way manufactures trusted brands such as Alive! ® multi-vitamins, Fortify probiotics, Umcka® Cold Care, and Sambucus. Our brands are sold through retail partners in the grocery, drug, mass, health food store, eCommerce and other channels, and we are proud to be growing rapidly.
Employees at Nature’s Way have a passion for building trustworthy brands that help improve the health and wellness of others. This is our mission and it forms the basis of everything we do. Whether developing science-based formulas, utilizing top-quality ingredients, or diligently adhering to Good Manufacturing Practices (GMP), Nature’s Way is known for its unwavering commitment to quality and efficacy. That’s why consumers know that if it’s Nature’s Way, they can “Trust the Lea
