Brand Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Job Purpose

Shumitect has been one of the most successful brands in Oral Care (Paste)market. Our market share has been no.1 in the past 8 years, with the growth rate average 7% (vs market average 3%) The brand uniquely offers “Care for sensitive teeth” and keeps delivering the products to innovate the category. And most importantly the brand strength is rooted at the equity of “Dentist recommended brand “While, we are keeping the leadership position in market, there still is an enormous potential to untap the penetration of sensitivity sufferers. The job is to keep driving the high growth of the brand working closely with the other functions, and with global team on brand strategy and brand development.

Key Responsibilities

• Goal: Deliver sales, market share & profit targets of Shumitect Brand by developing commercialization plans that achieve brand and sales targets.

• Strategy development : Contribute to develop strategies via RGM (Repeatable Growth Model) and LRP (Long Range Planning 3-year cycle) process by fully understanding and driving where-to-play / how-to-win choices.

• Innovation: Lead & drive innovation process to achieve our business goals and deliver innovation sales targets.

• Communication & Media and activation: Contribute to develop communication & media strategy with Media/Digital Lead ensuring the 360 approaches in com, and an integrated approach (off/online) in media. Lead to develop local relevant programs.

• Partner with CSM (Customer Shopper Marketing) team to firm up the in-store and KA collaborations, to full influences the shopper at POS.

• Partner with Expert team (Dentist marketing) to firm up the expert plan reflecting the brand strategy, and full maximize the dentist endorsement.

• Manage global/regional/BU (business unit) stakeholders: Work closely with the key stakeholders focusing on the local consumer insights, business drivers to develop the brand strategies ensure successful execution.

Key requirement

Passion for brand, consumer business ownership, including P&L mgt

A strategic thinker

Open to feedback and learn new things.

Experience and ability to collaborate we;; with the other functions

English: Business level including speaking ability to deal with global team

Brand Marketing Experience 3-5 years minimum, preferably fast-moving consumer goods

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.