Brand Manager

Posted 17 Hours Ago
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Worli, Mumbai, Maharashtra
Mid level
Healthtech • Biotech • Pharmaceutical
The Role
As a Brand Manager at GSK, you will be responsible for developing and implementing marketing strategies, driving brand performance, and collaborating with cross-functional teams. You will lead initiatives in brand planning, operations, insights, leadership, drive performance, field engagement, and digital marketing.
Summary Generated by Built In

As a Brand Management Pharmaceutical Professional, you will be responsible to deliver an exceptional customer experience plan. This role will provide YOU the opportunity to manage the resource allocation for your brands and lead key activities to progress YOUR career. These responsibilities include some of the following:

  • Implement product strategy for the assigned brands to deliver brand objectives.
  • Work synergistically with cross functional teams to maximize responsible brands’ value.
  • Provide tactical marketing support to the sales team e.g. Product training, promotional tactics, and campaign. 
  • Develop and implement Brand marketing plan and quarterly action plan.
  • Complete responsibility of market share and growth of the brand and the category.
  • Engage with internal and external stakeholders to gain customer insights.
  • Responsible for translating insights for future marketing strategies.
  • Understand business analytics and respond accordingly to ensure customer engagement, delivery of pharmaceutical share growth and increase touchpoints.
  • Design and flawlessly execute innovative and effective marketing campaigns in line with Global strategy to ensure an appropriate integration with the Global campaign objectives and use of the marketing mix.
  • Collaborate with third party stakeholders and global teams in terms of local implementation.

Why you?

Basic Qualifications: We are looking for professionals with these required skills to achieve our goals:

  • Master’s degree - MBA in Marketing
  • At least 4+ years’ experience in marketing (Experience in mass therapy area preferred)
  • Sales experience (Preferred)

Preferred Qualifications: If you have the following characteristics, it would be a plus:

  • Experience in multichannel marketing.
  • Knowledge of marketing ways of working and code of promotion
  • Excellence in execution of prioritization, communication, stakeholder management and problem solving.
  • Exceptional communication and organizational skills

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our

culture. These include Patient focus, Transparency, Respect, Integrity along with Courage,

Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a

culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

  • Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.
  • Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
  • Continuously looking for opportunities to learn, build skills and share learning.
  • Sustaining energy and well-being.
  • Building strong relationships and collaboration, honest and open conversations.
  • Budgeting and cost-consciousness.

At GSK we value diversity (Gender, LGBTQ +, PwD etc.) and treat all candidates equally. We aim to

create an inclusive workplace where all employees feel engaged, supportive of one another, and know their work makes an important contribution.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

It has come to our attention that the names of GlaxoSmithKline or GSK or our group companies are being used in connection with bogus job advertisements or through unsolicited emails asking candidates to make some payments for recruitment opportunities and interview. Please be advised that such advertisements and emails are not connected with the GlaxoSmithKline group in any way.

GlaxoSmithKline does not charge any fee whatsoever for recruitment process. Please do not make payments to any individuals / entities in connection with recruitment with any GlaxoSmithKline (or GSK) group company at any worldwide location. Even if they claim that the money is refundable.

If you come across unsolicited email from email addresses not ending in gsk.com or job advertisements which state that you should contact an email address that does not end in “gsk.com”, you should disregard the same and inform us by emailing [email protected], so that we can confirm to you if the job is genuine.

 

The Company
HQ: Brentford
105,615 Employees
On-site Workplace

What We Do

A science-led global healthcare company with a special purpose: to help people do more, feel better, live longer.

We have three global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products.

We aim to bring differentiated, high-quality and needed healthcare products to as many people as possible, with our three global businesses, scientific and technical know-how and talented people.

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