Brand Manager, Tax & Accounting

At Wolters Kluwer, our brand is more than a name—it’s a promise to empower professionals with trusted solutions that help them succeed. As the Brand Manager for our Tax & Accounting (TAA) division, you will play a pivitol role in shaping how our brand connects with global audiences, elevating its value, clarity, and impact across diverse markets.

In this role, you will lead transformative initiatives to enhance brand equity, optimize architecture, and deliver programs that amplify awareness and trust. Working across businesses, functions, and geographies, you will bring creativity and alignment to every facet of our branding efforts, ensuring they resonate deeply with customers and support TAA’s strategic goals.

This is an opportunity to join a high-impact team and make a meaningful difference. If you’re a creative strategist who thrives on collaboration, innovation, and delivering measurable results, this role offers the perfect platform to do your best work.

Basic Function

The Brand Manager, reporting to the Director of Global Brand Management, will lead the development and execution of global brand programming for Wolters Kluwer Tax & Accounting (TAA). This role will drive initiatives to strengthen brand value, optimize brand architecture, and increase brand awareness across key markets and audiences. As a central collaborator, the Brand Manager will work across divisions, functions, and geographies to deliver consistent and impactful brand messaging that aligns with TAA’s strategic goals.

The ideal candidate will have a proven track record in managing corporate or product brands in a complex, global environment, with expertise in both strategic planning and tactical execution.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Brand Strategy Development

• Lead the creation and implementation of global brand programs to enhance brand equity and visibility across key audiences.
• Align brand initiatives with Wolters Kluwer TAA’s overall mission and goals.

Brand Architecture

• Implement a cohesive brand architecture that strengthens the relationship between the master brand and solution brands, enhancing clarity and supporting strategic goals.
• Provide guidance and coordination for brand assessments and integration strategies during mergers and acquisitions to ensure smooth transitions aligned with the master brand.
• Collaborate with cross-functional teams to ensure new products, services, and initiatives align with the established brand framework and business priorities.
• Develop tools and resources to help internal teams understand and apply the brand architecture effectively, fostering consistency and scalability across the organization.

Campaign Development & Execution

• Design and execute integrated brand campaigns across multiple channels, including digital, print, and social media.
• Collaborate with internal teams and external agencies to create compelling and consistent brand assets.
• Measure and report on campaign performance, providing actionable insights for continuous improvement.

Brand Governance & Guidelines

• Maintain and implement brand guidelines to ensure consistency in messaging, tone, and design.
• Serve as a key advisor to internal stakeholders, providing guidance and resources to uphold brand standards.
• Manage the brand portal and other tools that support brand education and adoption.

Market Research & Insights

• Conduct brand health and equity studies to understand market perception, identify areas for improvement, and inform strategies.
• Leverage customer and market insights to refine brand positioning and initiatives.

Collaboration & Stakeholder Engagement

• Partner with marketing, product, and communications teams to ensure brand alignment across all touchpoints.
• Build strong relationships with cross-functional teams to embed branding best practices into their workflows.
• Manage relationships with external vendors and agencies.

Innovation & Trends

• Stay updated on branding trends, tools, and best practices, applying relevant innovations to enhance the TAA brand.

Other Duties

Special projects as appropriate.
 

JOB QUALIFICATIONS

Education

• Bachelor’s degree in marketing, branding, business administration, or a related field.
• Advanced degrees or certifications in branding or marketing are a plus.

Experience

• Minimum of 7 years of progressive experience in brand management, corporate branding, or marketing, with a focus on B2B.
• Proven experience in leading brand campaigns and initiatives in a global, matrixed organization.
• Strong track record of collaboration with cross-functional teams and external agencies.

Skills and Competencies

• Native or near-native fluency in English (written and oral). Fluency in Dutch and other languages is a plus.
• Has experience working at Divisional/BU levels of a large organization.
• Has significant experience influencing teams that sit in different corners of the world.
• Strategic thinker with the ability to translate insights into impactful brand strategies.
• Strong project management skills, with the ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills.
• Creative problem solver with a keen eye for design and storytelling.
• Proficient in branding tools, analytics platforms, and digital marketing technologies.

Travell requirements

This position requires travelling <20%

Physical Demands

This is a hybrid role with a requirement of being in Alphen office a minimum of 8 days a month, or more as needed