Brand Manager - Social Media

A bit about us 

Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!
 

Job Description

The Brand Manager - Social Media position will lead Trek’s global social media strategy, ambassador content program, and associated digital content storytelling efforts. The ideal candidate for this role is a motivated self-starter who is inspired by brand growth through social media, curating best-in-class content, and getting more people on bikes around the globe. This role will be based at Trek headquarters in Waterloo, WI.

Responsibilities

Develop and execute cross-platform channel strategy to reach existing and cultivate new fans of the Trek brand

• Identify key platforms and set the strategy for the brand’s social media channels with consideration of global and local level marketing
• Collaborate with creative, product marketing, international marketing, racing teams, and ecomm teams to lead social content strategy for product launches, brand campaigns, and key race moments.
• Determine and continuously adjust the brand’s social media content strategy to stay relevant and remain a leader within the social media space on key platforms
• Set, report on, and adapt KPIs for the ever-evolving social media landscape

Content creation and collaboration

• Create, curate and manage content alongside the Social Media Content & Community Specialist
• Maintain and grow the relationship with Trek Factory Racing, Lild-Trek, and its associated athletes to curate key brand and racing storytelling moments
• Work with global teams to help define and refine our global social media strategy that supports campaigns and tells the brand story within our global markets
• Partner closely with the digital marketing team to ensure that organic and paid social efforts and creative are aligned and complimentarycomplementary
• Create, lead, and manage an influencer/content creator program identifying relationships that can be leveraged into brand awareness content and overall

Reporting

• Experience using Sprout Social (or a similar tool) to identify and analyze metrics of success for monthly reporting and ROI.
• Monitor and advise any changes to how content algorithms and platforms may be changing and deliver insight to creative teams
• Set, measure, and report upon ROI of Influenecer/content creator program

Requirements

• Bachelor's degree in Business, Marketing, Communications, or similar
• Expert understanding of Instagram, Facebook, TikTok , X, LinkedIn, Strava, and Youtube platforms, and backend tools
• 3-5 years of proven experience in Social Media Management, Brand Marketing, Digital Marketing, or a related field
• Ability to build and maintain relationships with the cycling community through social connections
• Has a clear understanding of the different demographics found on each of the social platforms we use
• Open-minded and a quick thinker when decisive changes need to be made on the fly
• Ability to collaborate with copy, design, and product marketing teams on social development strategy
• Proven ability to independently capture, edit, and publish content
• This person must have a great eye for creative that will resonate on social and build the Trek brand.
• Experience managing and leading a small team.
• Experience working with marketing analytics, deriving relevant insights, and applying findings
• Able to get things done quickly, act with a sense of urgency, adapt to changing environments, and maintain a positive attitude throughout
• Knowledge of the various cycling disciplines and the cycling community is not required, but can play an integral role in the success of this position

Trek Benefits:

• Flexible and fun company culture
• Competitive health care
• PPO & HDHP medical plan options, Dental insurance, Vision insurance
• Flexible Spending Accounts (FSA)
• Free life insurance & optional term life insurance
• Competitive vacation package
• 401(k) with match and Employee Stock Ownership Plans (ESOP)
• 12 weeks of maternity leave with 100% pay
• Flexible holiday schedule – 10 company holidays
• Tuition Reimbursement up to $15,000! (Undergraduate & Masters programs)
• Employee discounts on all product
• Deep partner retail discounts

We are an Equal Employment Opportunity (“EEO”) Employer. Trek strictly prohibits discrimination on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, sexual orientation, age, national origin, veteran or military status, disability, medical condition, genetic information, or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination.

We are an E-Verify employer.

For more information, please click on the following links:
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish