Title: Brand Manager Enterogermina – KSA & Gulf
Reporting Line: AMET Zone Brand & Capabilities Lead
Job Purpose
Responsible for assigned portfolio to build loved, purposeful and consumer centric brands and deliver market share and financial targets.
Key Accountabilities
- Brand planning: Develop and implement effective brand activation, HCP, digital and media campaigns to engage target audience.
- Brand building: Develop brand fundamentals (Brand Pulse) to ensure we build strong, loved and enduring brands.
- Consumer Champion: Stay abreast with consumer motivations and trends instilling a culture to systematically uncover latest consumer, shopper, HCP insights.
- Innovation: Lead product innovation pipeline from concept to in-market launch excellence, in collaboration with science hub and manufacturing / supply teams
- Consumer / HCP Engagement & Experience Plan: Develop integrated HCP & consumer assets & campaigns activating across the entire eco-system; elevate creative excellence and media effectiveness across channels.
- Business management: Oversee IBP demand forecast and brand P&Ls with optimal A&P investment and continued focus on prioritization and mapping progress against top deliverables.
- Performance focus: Drive results focus, build monthly cadence to stay on top of what’s working / what’s not working and take action proactively to course correct or scale fast.
Core competencies
- Consumer 1st mindset & approach
- Data user, believer in forward looking analytics, performance driven.
- Innovative, open, and curious to continuously learn & improve.
- Ability to balance long-term strategic priorities with short-term business needs.
- Strong communicator and storyteller
- Business focused and relish problem-solving.
- Agile mindset, flexibility to adapt to constantly changing business needs and environment.
Experience
- Marketing professional w/ background in consumer healthcare
- Proven success in growing FMCH and or FMCG brands
- Financial and P&L acumen
- Proficient ability to read and interpret market data (IPSOS, IQVIA, Nielsen, Euromonitor)
Qualification
- Bachelor’s degree in science / Business
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
What We Do
We are Sanofi, an innovative global healthcare company. We chase the miracles of science to improve people’s lives.
Our team, across some 100 countries, is dedicated to transforming the practice of medicine by working to turn the impossible into the possible. We provide potentially life-changing treatment options and life-saving vaccine protection to millions of people globally, while putting sustainability and social responsibility at the center of our ambitions.
Interactions with this account must comply with the Terms: https://bit.ly/sanofi-terms
