Address: USA-ME-Scarborough-145 Pleasant Hill Rd
Store Code: CRM Loyalty Strategy (5139451)
Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.
Primary Purpose
The Loyalty/CRM Specialist is the primary ADUSA Loyalty Marketing Subject Matter Expert dedicated to supporting an ADUSA brand. The CRM Loyalty Strategy Specialist will be the main ADUSA contact for the brand to consult, execute, and maintain their personalized marketing strategies as well as liaising on execution and analytical support. The Specialist is an expert with understanding of the Brand's unique loyalty program, analyze key loyalty-specific metrics, and identify insights grounded in a deep knowledge of strategy and performance goals to continually drive enhancements to the customer loyalty lifecycle. The Specialist will lead by providing solution-based new strategy ideas across all departments and functions within the Brand, ADUSA, and our third-party vendor partners supporting loyalty initiatives; Partner teams include marketing, analytics, product development, campaign operations and offer delivery. The Specialist will be responsible for managing the personalized campaign development process, including brief drafting, gaining cross-functional alignment and approvals, testing, and deployment. The Specialist will be responsible for delivering Period and Quarterly performance reports, including integration, consolidation, accuracy alignment and story-telling ability to leverage multiple data sources into a streamlined report with summary and conclusions. Lastly, the Specialist will be responsible for fully understanding campaign performance and sharing timely insights and learnings as appropriate across the Brands and within ADUSA to drive loyalty program scaled opportunity improvements.
Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Scarborough, ME.
Applicants must be currently authorized to work in the United States on a full-time basis.
Duties and Responsibilities
- Responsible for pulling together a cross-functional teams including Data and Analytics, 3rd party loyalty vendors, Customer Insights and Product as appropriate.
- Responsible for development of CRM campaign briefs, including audience, channel and offer strategy objective details as well as any proposed tests to continuously improve impact, ensuring full completion upon submission and offering oversight for accuracy.
- Responsible for providing actionable recommendations for the evolution of a Brand's loyalty program, driving significant positive impact to key KPI's such as incremental sales, sales-to-cost ratio, and engagement.
- Drive innovation by leveraging Brand's data and customer analytics to continuously improve the customer journey, delivering an ever-more personalized experience and fostering Brand affinity.
- Develop strong working relationships with internal and external partners, including marketing, brand analytics, digital analytics, product development, campaign ops, offer delivery, and third-party vendors supporting Loyalty initiatives.
- Identify key opportunities for knowledge-sharing across the Brand and cross-functional partner teams.
- Identify inefficiencies in existing processes and proactively seek solutions.
- Manage and communicate solutions to partners across ADUSA, Brands and third-party vendors
- Ensure campaigns leverage sophisticated customer contact and offer strategies to manage the customer lifecycle, maintain consistent Brand messaging, and deliver incremental sales. Work quickly to meet impromptu requests from Brand teams while balancing longer-term projects.
Qualifications
- Bachelor's Degree
- 5+ years demonsrated marketing expereince with specific focus on Loyalty, Digital and/or CRM disciplines
- 5+ years retail or CPG marketing experience from within the industry or from a marketing agency or consulting background
- Microsoft knowledge- Excel and Power Point working experience required
- Experience developing marketing strategies leveraging customer analytics and segmentation
Preferred Qualifications
- Bachelor's Degree in Marketing or Business
- Demonstrated knowledge of Loyalty and/or CRM best-practices
- Knowledge of today's digital customer and how businesses should adapt accordingly
- Excellent analytical skills and strategic thinking
- Purpose and results-driven aptitude with an ability to accomplish tasks on deadlines
- Proven ability to turn analytics into actionable insights
- Ability to work quickly on multiple projects at once with an attention to detail
- Foster productive working relationships with a wide range of cross-functional partners
- Ability to influence others through highly collaborative and persuasive interactions
- Ability to work in a dynamic work environment with shifting priorities
- Proven success in project management and execution of marketing campaigns
#LI-KK1 #LI-Hybrid
At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation, and we're actively seeking top talent. Our team shares a common motivation to drive change, take ownership and enable our brands to better care for their customers. We thrive on supporting great local grocery brands and their strategies.
We offer an experience where our associates are valued; Diversity, Equity, Inclusion and Belonging are infused in our business and our employees are representative of the communities that we serve. We believe in total wellness, which encompasses a blend of physical, financial and emotional wellness.
We believe in collaboration, curiosity, and continuous learning in all that we think, create and do. While building a culture where personal and professional growth are just as important as business growth, we invest in our people, empowering them to learn, grow and deliver at all levels of the business.
Job Requisition: 409388_external_USA-ME-Scarborough
What We Do
Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands – Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more. Our team includes some of the best and brightest talent from a variety of backgrounds, ranging from decades-long careers in retail to fresh perspectives from outside our industry. With a purpose-driven culture grounded in our values of courage, care, integrity, teamwork and humor, we are committed to fostering a culture of belonging where everyone is valued. Our team shares a common motivation to drive change, take ownership and enable the brands we support to nourish their customers and communities. We thrive on supporting great local grocery brands and their strategies.
As part of the largest grocery retail group on the East Coast, we understand our vital role in enabling healthier people and a healthier planet and have an ongoing commitment to driving sustainable change that leads to a thriving food system, nourishes local communities, and creates a better world.
Why Work With Us
We love fresh perspectives, not just fresh produce. We believe that a diverse workplace fosters creativity, accelerates innovation, and helps us create an even better product. At PDL, you’ll find coworkers who are caring and committed, and who focus on dreaming big and getting things done.
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Ahold Delhaize USA Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
