Brand Lead

Role Overview:
As the Brand Lead, the role will direct the growth and launch strategies for one of Pfizer's Primary Care brands. The role encompasses strategic planning, execution, and cross-functional collaboration to drive brand excellence.
Key Responsibilities:

• Craft and implement comprehensive marketing plan tailored to local market dynamics for the brand in the assigned Primary Care portfolio
• Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical Department
• Drive execution of customer-facing strategies and tactics
• Collaborate with Medical teams to educate KOLs on pioneering research and unique product features
• Strategically managing brand budgets to optimize market potential and revenue growth
• Identify and capitalize on market-specific opportunities to enhance brand performance
• Innovate existing business models to boost revenue, market share, and income
• Lead cross-functional teams to support strategic business objectives
• Cultivate relationships with key stakeholders to drive brand success
• Monitor brand performance, implementing corrective measures aligned with Primary Care objectives
• Ensure compliance with company policies, Pfizer values and SOPs , and global regulatory standards

Skills, Knowledge, Qualifications, and Experience:

• Minimum 3 years of experience in brand or marketing management, ideally in a regulated or science-driven industry (e.g. pharmaceuticals, medical devices, consumer health, food supplements, etc. )
• Experience in vaccines, public health or prevention is welcome, not required
• Proven track record in developing and executing marketing strategies
• Strong project management and multitasking abilities
• Proficient in multichannel/omnichannel marketing, including digital strategies
• Exceptional communication and influencing skills
• Enthusiastic, adaptable, and committed to continuous learning
• Expertise in stakeholder engagement and collaboration
• Resilient and proactive in driving change
• Fluent in English

Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let's start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms - allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
Disability Inclusion
Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer, ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!
Marketing and Market Research
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