Brand Lead

Role description:
Brand Lead is responsible for developing and driving specific brands in Vaccines & Antiviral Pfizer portfolio, including definition and execution of launch strategy.
The role reports to Primary Care Lead Romania and is based in Bucharest, Romania.
Responsibilities:

• Develop and drive specific brands strategy in Romania
• Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical Department
• Drive execution of customer-facing strategies and tactics
• Train Field Force on product positioning and prioritization
• Collaborate with Medical to educate KOLs on emergent medical research and differentiated product attributes
• Allocate, execute, and maximize in-country brand budget
• Identify and exploit market-specific opportunities to grow revenue and income
• Develop and execute innovative business strategies/models to maximize revenue, market share, and income growth across the designated brands in Vaccines & Antiviral portfolio
• Maximize revenue and IBT performance through rigorous management of the P&L and in alignment with goals
• Develop and lead integrated cross-functional teams appropriate to support business priorities
• Personal ownership of key stakeholder relationships
• Monitor the performance of the designated portfolio and implement course-correcting actions in agreement with Primary Care Lead
• Conduct all activities and make decisions that are in accordance with company policies and SOPs, Pfizer values, and global regulatory guidelines, as appropriate.

Skills, Knowledge, Qualifications, and Experience:

• 3+ years of working in the pharmaceutical industry at middle management level - marketing management, commercial
• Vaccines experience is a plus
• Deep understanding of the pharmaceutical business
• Excellent project management skills
• Ability to prioritize and handle a broad range of simultaneous tasks
• Effective strategic leadership
• Communication and influencing skills with peers, senior managers, and external stakeholders
• KOL management and collaboration experience
• Drive and resilience/enthusiasm for change
• Upholding values/adhering to standards, role modelling
• Fluent English skills

#LI-PFE
Work Location Assignment: Flexible
Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let's start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms - allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
Disability Inclusion
Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer, ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!
Marketing and Market Research
#LI-PFE