Brand Designer

About Baselane

At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States. 

We are a rapidly growing banking and financial management platform for individual landlords and real estate investors. Backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, Thomvest, and many FinTech leaders from PayPal, eBay, Google, and more.

About The Role

Reporting to our VP of Growth & Marketing, the Brand Designer sits on the Design team and is responsible for owning Baselane’s creative pipeline and maintaining our brand across channels. You will own the creative direction for critical projects while producing industry-leading creative for both digital and physical assets. You will maintain the creative pipeline while keeping a high-quality bar for all creatives produced across the marketing and growth teams. This role is extremely collaborative and will work across various teams, including Brand, Content, Product, Growth, Data Analytics, and Compliance.

As the first member of our Design team, you will have the opportunity to influence and own Baselane’s creative strategy and overall brand presence in the market. You’ll leverage our unique data to inform and iterate on design decisions. You’ll maintain the voice of the customer in our creative, and your design strategy will be built from customer insights. If you thrive in a fast-paced environment, can manage several complex projects, and want to play a pivotal role in shaping the next phase of our growth journey, then Baselane is the place for you. 

Please note that this is a hybrid role that will require at least 2 days a week in our downtown Toronto office a few blocks from Union Station.

What You'll Be Doing

• Develop, design, and produce industry-leading creative concepts and digital and physical assets, including webpages, landing pages, ebooks, webinars, social media content, blog visuals, ad units, pamphlets, swag, and more
• Develop creative direction for mission-critical projects that clearly and persuasively connects to our target audience
• Quickly turn concepts into wireframes, mockups, and prototypes - collecting feedback from project stakeholders to refine designs while maintaining timelines
• Use A/B testing, heatmaps, analytics, and other tools to inform and iterate on design decisions to improve performance metrics
• Build and manage a team of freelancers to execute on pipeline of creative assets for the marketing team and other company stakeholders
• Elevate Baselane’s brand design across all touchpoints, ensuring a consistent and impactful experience for our target audience
• Coordinate and maintain a library of branded assets, including photography, graphics, iconography, templates, and other company design content
• Stay up-to-date on industry trends to support leading design creation

What We’re Looking For

• You have 5+ years of design experience with 2+ years working in tech
• You are an expert in Figma, Adobe Suite, and other design tools
• You have a portfolio of standout designs that demonstrates your ability to elevate brand quality and deliver tangible business results
• ​​Experience in adapting work to perform across multiple contexts, including SEO, brand, product marketing, paid media, and social channels.
• You’re a self-starter and team collaborator with a degree in graphic design and clear opinions on what quality design looks like
• You’re committed to understanding Baselane’s customers and their pain points to influence your design strategy
• You’re an out-of-box problem-solver who is energized by navigating ambiguity and consistently delivering in a fast-paced, scrappy environment
• You have demonstrated experience managing teams of design freelancers to deliver different types of creative on brand and on time
• You’re highly skilled at translating concepts and feedback into compelling visual and user-centered designs
• You have excellent organizational and time management skills with high attention to detail while managing multiple, concurrent deadlines at once
• You have a clear passion for creating exceptional, world-class design experiences for brands

Benefits & Perks

• Competitive compensation
• Equity - Ownership in what we are building!
• High-quality Medical, Vision, and Dental Insurance
• Life Insurance and Disability Coverage
• Generous time off
• Flexible working hours and location
• Remote working stipend to set up a home office
• Regular social events