Brand Coordinator, Social Media (Willie's Remedy)

The Task At-Hand: 

The Brand Coordinator will be responsible for executing the majority of digital content marketing for the Willie's Remedy brand. They understand the brand inside and out, from visuals to voice, and can implement it across all digital channels. With the Chief Marketing Officer and Content Marketing Manager, they’ll execute the digital marketing strategy and be responsible for day-to-day execution and distribution of content, social media, copywriting, project coordination, and customer experience. Important note: This role will be actively creating photo and video content themselves in addition to outsourcing it. The person must be able to act in front of the camera as well as produce content behind the camera.

Who You Are: 

Ideally, you are a creator/creative who has some experience also managing social media accounts and other digital marketing channels (email, sms, web, copywriting etc.). You can shoot and create content or copywriting on your own or manage other creatives, all with an eye for aligning to business strategy. You love producing stellar content but you can also track brand metrics and analyze what’s working and what’s not. You thrive being in front of the camera and behind the camera. You care about people, are comfortable problem solving, and are open to managing customer experience.

This role supports marketing efforts in the cannabis-infused beverage industry. While personal consumption is not required, candidates must be comfortable promoting THC-infused products and potentially appearing in related marketing content.

In This Role You Will: 

Content

· Create and/or produce all content (photos, videos, etc.) for the Willie's Remedy brand, working with in-house team and external freelancers. 

· Act in front of the camera producing entertaining lifestyle content.

· Manage photographers and videographers (both lifestyle and studio) to ensure brand guidelines are followed; you should be able to shoot and edit photos and/or video yourself if need be.

· Create and manage the content calendar.

Social media (organic/paid)

· Work with Content Manager to create and execute the social media strategy and calendar.

· Produce social media posts for Instagram, TikTok, and Facebook from start to finish (ideation, content production, copywriting).

· Analyze the performance of posts to improve strategy.

· Execute paid content partnerships with influencers to reach new audiences.

· Produce and deliver paid media content for social media advertising.

Customer Experience

· Manage the community across social media answering and responding to customers in DMs and comments across all social channels

· Manage the customer service experience for all customers purchasing online via our website via a 3rd party CX provider. · Manage the 3rd party CX provider to ensure all Willie’s customers have a 5star customer experience and we promptly respond to all service inquiries.

Copywriting

· Understand the Willie's Remedy brand voice and execute it across all written channels, including but not limited to: social media, email, SMS, web, growth, influencers, POS, retail.

Digital Marketing–as needed

· Support Chief Marketing Officer across all digital marketing (Web, SMS, email marketing, influencers, and social media, etc.).

Must Haves

· Must be 21 years of age or older at the time of application.

· Lives in Southern CA (San Diego preferred).

· 1-2 years of experience in social media/content/digital content/copywriting/marketing.

· Experience acting in front of the camera, producing and editing entertaining content.

· Fluency in social media.

· Track record of managing and creating content from start to finish: Concepting, copywriting, producing, publishing, and analyzing.

Compensation: 

· Full-time, Salaried, Exempt

· The anticipated salary range for this position is $70,000.00-$75,000.00

Additional: 

· Unlimited Paid Time Off.

· Healthcare Benefits; up to 90% contribution for employees and 25% for dependent medical.

· Voluntary vision, dental, and accidental plans offered.

· 401k with up to 4% company match.

· 12 weeks paid Equal Parental Leave, $500 Baby Bonding Bucks, and sustainable baby gift.

· Booch, Spirit, Beer, and Soft Good Perks.

· And so much more!

Who We Are

Our Purpose: To make quality, purpose-driven beverages 

Our Business: Our vision is to create the next-generation beverage platform, comprising distinct brands, each with its own ethos and purpose. Despite being a multi-billion dollar industry, it lacks options that cater to the next generation of drinkers who will demand more from their alcohol than a mere buzz. Disrupting this industry is a worthy, and massive opportunity. 

Our Culture: Our core values are Quality, Transparency, and Team-First. We derive much of our management policy from a book we give you upon hiring, ‘Let My People Go Surfing', by Yvon Chouinard (founder, owner, Patagonia). Our policy is to allow workers flexible hours, provided the work gets done with no negative impact on others. Our ‘let my people go surfing’ policy demands that we hire very unique individuals; those with a combination of self-motivation, self-discipline, and energy. 

JuneShine Brands is a purpose-driven organization composed of a diverse and dynamic group of individuals with varied backgrounds, passions, and beliefs. We are committed to fostering an inclusive environment where everyone’s unique perspectives are valued. We seek to hire self-motivated, independent thinkers, who embrace challenging the status quo. Join us at JuneShine Brands where you’re encouraged to bring your authentic self to your craft every day. As a proud equal opportunity employer, we are dedicated to ensuring fairness and equity in our hiring practices. 

You must reside in the United States to be considered for this position.