B2B Senior Product Marketing Manager, 12 Month FTC

Join the team redefining how the world experiences design.
Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.
What you'd be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

• Segment specific storytelling: Create a deep understanding of different customer segments and ICPs, from their demographic profile to their pain points, and craft stories that are designed to speak to them effectively.
• Positioning and messaging: Develop clear, compelling, and differentiated messaging and positioning for solutions that resonate with target audiences, aligning with the company's overarching value proposition.
• Go-to-market strategy: Create and execute end-to-end go-to-market strategies for solutions, including market segmentation, buyer personas, competitive analysis, and channel enablement plans.
• Sales and marketing enablement: Equip sales and marketing teams with the tools, resources, and training needed to effectively communicate the value of solutions, such as playbooks, case studies, and tailored content.
• Customer insights and market research: Conduct research to deeply understand customer needs, industry trends, and competitive landscapes, using insights to inform product and marketing strategies.
• Content development and execution: Partner with cross-functional teams to design and deliver impactful campaigns that drive awareness, demand generation, and pipeline growth for solutions in target markets.

You're probably a match if

• 5+ years product marketing or solutions marketing experience - note that because this is a senior role, prior direct experience is required.
  • Prior experience in business consulting, product management, or marketing is also a plus but not a necessity.
• Demonstrated success in developing and executing GTM strategies for B2B SaaS products.
• Exceptional communication skills, with the ability to translate technical features into benefits for a wide audience.
• Ability to build strong cross-functional relationships with stakeholders.
• Ability to understand and identify trends in the market, our competitors, and our user needs across multiple segments.
• Ability to juggle multiple projects at once and have strong prioritization skills
• Has a growth mindset and is eager to learn and grow every day. Given that Canva is growing 130% YoY, we're looking for someone who's aware that they'll be growing and trying new things everyday, and is comfortable in ambiguity and having to forge their own path.
• You're someone who loves creating customer value and solving problems!

About the team
The B2B product marketing team is on a mission to empower businesses to achieve their goals through Canva's world-class products and tools. We do this by helping bring solutions, products, and integrations to market and driving continuous engagement and adoption across our array of existing products.
As Senior Product Marketing Manager, B2B solutions you'll be responsible for driving insight back solutions messaging, go to market strategies, and sales enablement for different segments. You are a seasoned product marketer who has experience in researching the market and customer business objectives, creating segment specific narratives that stick, architecting GTM strategy, and communicating the value of Canva's portfolio to reps, prospects, and customers.
Other stuff to know
We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.
We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above - we still want to hear from you!
Please note that contractor-accreditation meetings are conducted virtually.
Check out lifeatcanva.com for more info.