B2B Growth Manager

JumpSeat exists to eliminate random acts of sales and marketing.

We are a hybrid creative agency and advisory organization. We work alongside B2B marketing and revenue-generating teams in the U.S. to drive financial growth and success for our clients across various business focus areas, including sales, marketing, business development, partnerships, operations, and enablement.

We are searching for an experienced Performance Marketing Manager with a strong background in the development and implementation of performance marketing strategies, exceptional client engagement skills, and the desire to build something unique at a growing firm. As the leader of the Performance Marketing Team at JumpSeat, you will be responsible for setting the vision for the area and building and executing diverse performance marketing programs while working closely with clients and JumpSeat’s internal team.

This role demands a strategic thinker who can manage both strategy and execution, and who has the desire to elevate others while delivering exceptional results in a fast-growing organization.

What this role involves:

Performance Marketing:

• You'll develop and implement comprehensive performance marketing strategies for clients across various digital channels, such as PPC, SEM, social media advertising, display advertising, cold email marketing, and other paid media platforms.

• Campaign Management: You'll plan, launch, and optimize online marketing campaigns to meet client objectives, ensuring ROI and performance targets are achieved and exceeded.

• Data Analysis and Insights: You'll analyze campaign performance data using various tools and provide actionable insights and recommendations to optimize campaigns, improve conversion rates, and maximize ROI.

• Budget Management: You'll manage and optimize advertising budgets effectively to ensure the best possible results within clients' budget constraints.

• Ad Copy and Creative Development: You'll collaborate with our creative team to develop compelling ad copy and creatives that resonate with the target audience and drive conversions.

• Testing and Experimentation: You'll conduct A/B testing and experimentation to identify the most effective ad copy, landing pages, and audience segments, and implement data-driven improvements.

Client Engagement:

• You'll serve as a primary point of contact in all matters related to performance marketing for key clients, building strong relationships and understanding their unique goals and challenges.

• You'll collaborate closely with clients to translate their marketing objectives into performance marketing strategies that align with their growth goals.

Talent Strategy and Collaboration:

• You'll drive the agency's talent strategy by identifying skill gaps, hiring needs, and development opportunities for the performance marketing team.

• You'll recruit, mentor, and manage a team of performance marketing professionals, both internal and freelance.

• You'll foster a collaborative and innovative work environment, encouraging cross-functional teamwork and skill development.

Strategic Insight:

• You'll stay up to date with industry trends, emerging technologies, and best practices.

Collaboration:

• You'll work closely with internal stakeholders to ensure the performance marketing team's work aligns with broader company goals and client objectives.

What we are looking for in you:

• You have a bachelor's degree in Marketing, Business, or a related field (master's degree preferred).

• You have ~7 years of experience in digital marketing with a focus on performance marketing.

• You have a proven track record of managing successful performance marketing campaigns across various platforms.

• You have strong analytical skills and the ability to interpret complex data sets to drive strategic decision-making.

• You are proficient in using digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, and others.

• You have excellent communication skills and the ability to articulate complex ideas clearly and concisely.

• Certifications in relevant digital marketing platforms (e.g., Google Ads, Facebook Blueprint) are a plus.