B2B Email Marketing Specialist(Mid/Senior)

The Marketing department aims to encourage the world to be as enthusiastic about our products as we are. We have more than twenty different teams with specific areas of focus. Our teams are sharp, highly skilled, and data-driven, focusing on customer acquisition and monetization initiatives.

We are looking for a B2B Email Marketing Specialist to take ownership of onboarding and lifecycle strategies for B2B organizations. You will be responsible for driving engagement, retention, and growth by crafting impactful, data-driven email campaigns tailored to B2B SaaS user journeys.

Main Responsibilities

• B2B Lifecycle strategy & execution. Design and implement email strategies to onboard, retain, and win back B2B organizations, ensuring lifecycle flows drive seat activation and adoption;
• Segmentation & personalization. Develop logic-based segmentation strategies that deliver relevant messaging at scale, tailored to organization size, usage behavior, and lifecycle stage;
• Performance analysis & reporting. Analyze email campaign performance, identify optimization opportunities, and deliver actionable insights to improve activation and retention metrics;
• Cross-functional collaboration. Align email strategies with sales, product, and customer success teams to deliver a seamless customer experience across the organization lifecycle;
• Strategy development. Define automation logic, triggers, and content strategies that align with B2B SaaS business goals and lifecycle challenges.

Core Requirements

• 3+ years of experience in email marketing, preferably in a B2B SaaS environment;
• Proven expertise in lifecycle marketing (onboarding, retention, win-back) with a focus on driving adoption and engagement;
• Strong segmentation and audience targeting skills, with hands-on experience in creating complex, data-driven email workflows;
• Solid understanding of B2B user journeys and SaaS metrics like activation rates, seat utilization, and churn prevention;
• Proficiency in email marketing platforms (e.g., Iterable, Braze, HubSpot, or similar tools).Analytical mindset with the ability to measure, report, and optimize email performance (CTR, conversion, activation);
• Strong project management and problem-solving abilities to balance strategy with execution;
• Great communication and stakeholder collaboration skills;
• Familiarity with data analysis tools (Looker, Salesforce, or similar).

Salary Range

• Gross salary 2480-4300 EUR/Month

About Us

Nord Security is a global leader in internet privacy and security solutions and Lithuania’s second tech unicorn. Established in 2012, Nord Security now has more than 1400 employees and serves millions of users worldwide. Our team has a global mission to shape a more secure and peaceful online future for people everywhere. With that in mind, we built several advanced cybersecurity solutions: NordVPN, NordLayer, NordLocker, NordPass, NordProtect, NordStellar, and Saily.

At NordPass we are working on showing that cybersecurity can be simple and easy for everyone. We take care of the security so that our users could do their best online effortlessly. And yes, being on people’s side and working against cybercrimes feel good!

NordPass is an intuitive password manager for both business and consumer clients. It’s powered by the latest technology for the utmost security. Developed with affordability, simplicity, and ease-of-use in mind, NordPass allows users to access passwords securely on desktop, mobile, and browsers. It generates and remembers complex passwords, auto-fills logins and online forms and lets you access it all from anywhere. With NordPass you can share logins with peers and check if your accounts were breached. All passwords are encrypted on the device, so only the user can access them. NordPass was created by the experts behind NordVPN — the advanced security and privacy app trusted by more than 14 million customers worldwide.

And we’re always looking to expand our team of:

• Future shapers

• Restless achievers

• Self-movers

• Honest communicators

• Team players

What We Offer

• Access to Nord Security products. We build solutions used by millions of users worldwide, and you’ll get to experience our products firsthand;

• Professional growth. Internal and external events, online training, conferences, books - everything you need to reach full potential;

• Health benefits. Private health insurance, online and on-site workouts, consultations to feel and be your best;

• Mental wellbeing. Access to mental health tools like Calm, Headspace, and Mindletic. Options for therapy to keep your emotional wellbeing in check;

• Team spirit. Team buildings and parties with games, shows, tastings, food coupons, gifts, and it’s on us;

• More free time. Stay with us and additional vacation days will be added to your calendar;

• Additional paid leave. Additional days are covered by us in cases of illness or special occasions;

• Flexibility. Flexible working time arrangement.

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