B2B Content Writer, Strategist

Posted Yesterday
Hiring Remotely in USA
Remote
88K-141K Annually
Senior level
Other • Real Estate • PropTech
The Role
The B2B Content Writer will create engaging articles, video scripts, and emails while collaborating with marketing to meet strategic goals.
Summary Generated by Built In

About the teamStudio Z, Zillow’s in-house creative agency, is seeking a quick-thinking writer and strategist to support our growing B2B content needs. This role sits on the Studio’s Content team, which develops engaging educational content to help consumers and real estate pros achieve their goals. We embody the Zillow core values of transparency, integrity, and putting customers first. To thrive here, you’ll also need a good dose of empathy and a sense of humor.

About the role

This role will craft accurate and compelling articles, emails, video scripts, and more for real estate agents and rental industry pros who use Zillow. You’ll serve as a thought-partner to your Marketing colleagues, advising on how your content can best support their strategic goals. Then, working with designers and other creatives, you’ll quickly develop your ideas into attention-grabbing, action-driving, brand-aligned assets. That could be a polished case study on how top agents are using a new Zillow product to grow their business, or a quick-hit video script on the latest market trends. Whatever it is, your speedy, thoughtful work will delight our audiences and encourage them to work with Zillow.

You’ll get to:

  • Work at the forefront of B2B services that are a driving force within Zillow and a key enabler as we build the real estate platform of the future.

  • Partner with Marketing colleagues to influence how content can best support our professional audiences and achieve our business goals.

  • Go deep into content creation, working with a versatile Studio team to craft high-quality, richly informative pieces across a range of lengths and formats.

  • Understand the world of real estate from the inside, and hear about the latest market and industry trends from internal research and experts.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $88,200.00 - $140,800.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

  • An experienced B2B content creator who can efficiently deliver accurate, brand-aligned articles, video scripts, infographic copy, and email copy.

  • A curious, diligent individual who can dive into the nuances of Zillow’s products and services and simplify their fine points into compelling stories.

  • A strategic problem solver who understands the evolving role of content in modern marketing, and can help shape projects and goals with our internal partners.

  • A kind, fun colleague who enjoys mixing it up with other creatives and learning new things while making work we can all be proud of.

  • Minimum of 5 years of related experience; or an advanced degree without experience; or equivalent work experience

  • Demonstrated expertise in creating strategic educational content at high velocity for a brand, ideally in a B2B context.

  • Expertise working in a variety of content formats (articles, emails, scripts, etc.).

  • Real estate knowledge is a plus but not required.

  • We will consider candidates of all backgrounds who bring experience with the core duties and an eagerness to help our audiences succeed.

    While this is a remote role, it will require some travel for in-person gatherings and work sessions.

    To apply, please submit an application with your resume and content work samples. Applications without work samples will not be considered.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.

Top Skills

Content Creation
Email Marketing
Strategy
Video Scripts
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The Company
HQ: Seattle, WA
7,863 Employees
On-site Workplace
Year Founded: 2006

What We Do

Join our mission to give the people power to unlock life’s next chapter.

Our homes are the heartbeat of our lives, and we believe that finding a home shouldn’t be so hard in today’s always-on world. That’s why we’re reimagining the traditional rules of real estate to make it easier than ever to move from one home to the next.

Our journey began nearly 15 years ago with a handful of employees and one big idea: to make it radically easier for people to move. We began by helping people understand and track their homes with the Zestimate, our proprietary algorithm, and then with advanced technology and valuable connections with real estate professionals. Today, Zillow has become a household name. People are more likely to search for “Zillow” than “real estate,” and our name is often used as a verb.

While other industries have ushered in a new era of convenience, the time for seamless and convenient real estate experience is now. This is our next chapter as a company.

We’re looking for smart, passionate adventurers to join us as we reimagine the real estate transaction and change the way people buy, sell, rent and finance their homes.

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