AVP, Customer Data Strategy

Posted 16 Hours Ago
Be an Early Applicant
2 Locations
Remote
143K-283K Annually
Senior level
Insurance
The Role
The AVP, Customer Data Strategy role focuses on developing and executing a comprehensive customer data strategy to enhance operational efficiency and customer experience. This includes overseeing data management, governance, and analytics while driving innovative data activation and collaboration across departments. The position also involves managing a team of data professionals and aligning data initiatives with broader business objectives.
Summary Generated by Built In

If you're passionate about helping a Fortune 100 company drive their strategy forward through innovative product development and advancing strategic partnerships to protect customers (and their pets), then Nationwide's Strategy and Corporate Development Office might be the place for you! At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

Please Note: This position is open to working remotely in the United States for suitable candidates. 

#LI-RR1

Job Description Summary

At Nationwide, we find purpose in protecting people, businesses, and futures with extraordinary care – and we’ve been doing that since 1926. Our financial strength and caring culture extend beyond our associates into the communities we serve. You really can feel the difference at Nationwide, which is why we continue to be named one of the Fortune 100 Best Companies to Work For. Check out why others think we’re a great place to work, too, and let us know – can you see yourself at Nationwide?
As the AVP, Customer Data Strategy, you’ll be in an innovative and strategic role that leads and enhances Nationwide’s customer and partner data management capabilities. You’ll lead a center of excellence that sources and manages high-quality, governed, and actionable customer data while unlocking new opportunities to improve customer experience and operational efficiency enabling better decision making. This role goes beyond managing data—it’s about transforming how data is used across the organization. You will develop and execute a future-focused data strategy, identifying innovative ways to activate, leverage, and scale customer and partner data for business growth. You’ll partner with senior leadership to set a visionary direction that aligns master data management with emerging industry trends and positions Nationwide for future data-driven innovation and competitive advantage.

Job Description

Key Responsibilities:   

  • Develop and execute a long-term master customer data strategy, ensuring customer data is a competitive advantage for enhancing customer experience and operational excellence. 

  • Define the vision and future capabilities for how data is collected, managed, analyzed, and activated across the enterprise. 

  • Champion data as a strategic asset, aligning data initiatives with AI, personalization, automation, and digital transformation efforts 

  • Oversee the management of critical data assets (e.g., ECIF, DPIM, Analytic Assets) ensuring data is timely, accurate, and actionable. 

  • Drive the activation of customer and partner data, making it accessible for operational and analytical uses, AI-driven decision-making, and omni-channel experiences. 

  • Design and implement a scalable interaction data layer that consolidates real-time and historical omni-channel interaction data from web, mobile, IVR, call centers, and emails. 

  • Architect an analytics layer that provides a unified view of customer journeys across channels, enabling deep behavioral insights. Ensure the analytics layer supports self-service insights, allowing business teams to analyze customer journeys without technical expertise. 

  • Implement and enforce robust data governance frameworks, ensuring compliance with privacy, security, and industry regulations (CCPA, NAIC, HIPPA, etc.). 

  • Develop and implement visualization best practices to transform complex data sets into compelling narratives that drive informed decision-making.  Oversee the design and deployment of interactive customer dashboards. 

  • Regularly assess and enhance visualization methodologies by incorporating emerging tools and technologies, ensuring the organization stays ahead in data insights. 

  • Partner with Technology, Marketing, Enterprise Analytics Office, operations teams within the business units and customer experience teams to seamlessly integrate data capabilities into decision-making and customer engagement strategies. 

  • Lead a high-performing team of data professionals, fostering a culture of innovation, accountability, and continuous improvement. 

  • Responsible for the management of associates including:  associate development, setting goals and performance management, salary planning and administration, departmental budget planning and administration, training and development, workflow and organizational planning, hiring and placement, and disciplinary actions. 

May perform other responsibilities as assigned.   

 

Reporting Relationships: Reports to VP, Customer Experience Center of Excellence. Manages a team of 40 associates.  

Typical Skills and Experiences:   

 

Education: Undergraduate degree in Finance, MIS, Operations Research, Mathematics or related fieldGraduate studies in related fields preferred. 

 

ExperienceTypically, 10 or more years of experience in master data management, data governance, analytics, or related fields, with 5+ years in a leadership role. Experience in financial services or insurance industry preferred. 

 

Knowledge, Abilities and Skills: Demonstrated strategic thinker with ability to execute operational processes efficiently. Strong analytical mindset with ability to identify trends, optimize processes, and enhance decision-making through data. Proven ability to translate data into business value. Strong understanding of customer data platforms, master data management tools, and modern MDM technologies. Experience leveraging AI, automation, and analytics to enhance data strategies. Strong understanding of customer experience strategies. Strong communication and storytelling skills. Ability to align technical capabilities with business objectives, translating data insights into actionable strategies. Expertise in data governance, privacy regulations, and compliance frameworks. Demonstrated success in leading teams, driving cross-functional collaboration, and influencing executive leadership 

 

Other criteria, including leadership skills, competencies and experiences may take precedence.  

 

Staffing exceptions to the above must be approved by the hiring manager’s leader and Human Resource Business Partner. 

 

Values: Regularly and consistently demonstrates Nationwide Values. 

 

Job Conditions:   

 

Overtime Eligibility: Exempt (not eligible) 

 

Working Conditions: Normal office environment. Some travel may be required 

  

ADA: The above statements cover what are generally believed to be principal and essential functions of this jobSpecific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.   

We currently anticipate accepting applications until 03/21/2025. However, we encourage early submissions, as the posting may close sooner if a strong candidate slate is identified before the deadline.

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

This position could be filled within any of the lower 48 U.S. states.

Smoke-Free Iowa Statement: Nationwide Mutual Insurance Company, its affiliates and subsidiaries comply with the Iowa Smokefree Air Act. Smoking is prohibited in all enclosed areas on or around company premises as well as company issued vehicles. The company offers designated smoking areas in which smoking is permitted at each individual location. The Act prohibits retaliation for reporting complaints or violations. For more information on the Iowa Smokefree Air Act, individuals may contact the Smokefree Air Act Helpline at 888-944-2247.


For NY residents please review the following state law information: Notice of Employee Rights, Protections, and Obligations LS740 (ny.gov) https://dol.ny.gov/system/files/documents/2022/02/ls740_1.pdf

Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range.

The national salary range for AVP, Customer Data Strategy : $143,000.00-$283,000.00

The expected starting salary range for AVP, Customer Data Strategy : $151,000.00 - $253,000.00

The Company
Columbus, OH
29,597 Employees
On-site Workplace

What We Do

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States. Nationwide is rated A+ by both A.M. Best and Standard & Poor’s. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; excess & surplus, specialty and surety; pet, motorcycle and boat insurance. For more information, visit www.nationwide.com.

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