AVP Content Enablement

Description and Requirements
Position: AVP, Head of Content Enablement: Studio ML Product Lead
Location(s): Virtual or 200 Park Ave
Setting : Remote or Hybrid
Reports to: VP, Customer Experience, Marketing Operations & Corporate Marketing
Travel : Up to 15%
The Team You Will Join
The MetLife Marketing organization is evolving to enable our Next Frontier strategy. The organization has outlined a new vision - to be a customer-centric and data-driven growth engine that takes accountability for contributing meaningful enterprise value and building customer equity.
The organization is on a journey to create a high-performing team equipped with modern capabilities. This will require us to change the organization's expectation of marketing and shift the Marketing focus areas. The expected outcomes of this evolution are 1) growth - marketing as an investment with a predictable contribution to enterprise value, 2) efficiency/effectiveness through a data-driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities, and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.
The Opportunity
The StudioML Product Lead is responsible for owning and driving the generative AI product roadmap in collaboration with our Generative AI partners. This role ensures the incorporation of brand guidelines for the company and our clients, adapts content to local market linguistics in over 40 markets, and prevents AI hallucinations and misrepresentations. The Product Leader will work closely with the Global Head of Marketing Technology in our Global Technology team to integrate demographic, behavioral and engagement signals from the content platforms and the entire marketing technology stack into the multi-tenant LLM for improved optimization. Additionally, this role will oversee the onboarding of new users, ensuring responsible and ethical AI use, and continuously work on developing new use cases based on business demands and the capabilities of the solution.
How You'll Help Us Build a Confident Future:

• Product Roadmap Management: Develop and manage the StudioML generative AI product roadmap in collaboration with our vendor(s), ensuring alignment with business goals and customer needs. This will include ensuring the UI/UX is intuitive and can be managed for different types of users, approvers, prompt libraries and workflows. Determine the appropriate business requirements, use cases and desired outcomes and plan and prioritize releases accordingly.
• Brand and Compliance Integration: Ensure all AI-generated content adheres to company and client brand guidelines, regulatory requirements, and market-specific linguistic appropriateness.
• Content Quality Assurance: Work with the content and graphic design teams to build the appropriate models to address the associated content and digital strategy, bringing forth new ways of representing the products and services offered by MetLife. Implement measures to prevent AI hallucinations and misrepresentations, ensuring the accuracy and reliability of citations and references.
• Scalable Solution Implementation: Drive the implementation of scalable AI solutions that support rapid growth and adaptability across various markets. Draw on a proven track record of managing large-scale projects and product launches to ensure seamless deployment and integration of the StudioML generative AI product across diverse user bases.
• Performance Optimization: Work cross-functionally across marketing and marketing technology teams to identify content intelligence & performance signals from first party platforms and the marketing technology ecosystems, as well as second and third party sources, integrating these insights into our multi-tenant LLM for personalization and continuous improvement.
• User Onboarding and Training: Oversee the onboarding and enablement process for new internal and external users, ensuring responsible and ethical AI use aligned with corporate guidelines and providing necessary training and support.
• Innovation and Continuous Improvement: Stay updated on the latest advancements in AI modeling and work with the vendor(s) to ensure continuous improvement and innovation of the StudioML AI solution.
• Use Case Development: Develop new use cases for the generative AI solution based on business demands and the current and future capabilities of the technology.
• Personalized Content Creation: Support the development of highly personalized creative content that can support a variety of test-and-learn agendas, while being performance measurable by ensuring our solution can deliver the variability either in the model or through prompts/UI.
• Collaboration and Communication: Work closely with cross-functional teams, including marketing, product, technology, and compliance, to ensure cohesive and effective implementation, maintenance, and ongoing development of the AI solution.

What You Need to Succeed (Required Qualifications):

• Bachelor's degree in Marketing, Computer Science, Artificial Intelligence, or a related field
• 7+ years of experience in product management, focusing on automation, AI or machine learning products. A comprehensive understanding of different data modelling techniques and large language models is imperative.
• Proven experience in managing product roadmaps and collaborating with internal stakeholders and external vendors, using agile and waterfall management strategies.
• Strong understanding of brand guidelines, compliance requirements, and content localization for diverse markets.
• Experience with AI variable format content generation, including mitigating risks of hallucinations and misrepresentations.
• Product marketing skills, documenting use cases, training materials, and enablement support
• Excellent analytical skills with the ability to interpret data and drive performance optimization.
• Strong leadership and team management skills.
• Exceptional communication and collaboration skills.
• Commitment to responsible and ethical AI use.

What Will Give You an Edge (Additional Skills)

• Experience with Red Oak Compliance Solutions and Workfront.
• Experience working for a global financial services firm, optimally a group benefits provider
• Knowledge of B2B, B2B2C and D2C marketing technology stacks and performance measurement.

Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2023 "World's Most Admired Companies" as well as the 2023 Fortune 100 Best Companies to Work For ®, MetLife, through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible. Join us!
Equal Employment Opportunity/Disability/Veterans
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
The salary range for applicants for this position is $157,800 - $210,400.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2024 "World's Most Admired Companies", Fortune World's 25 Best Workplaces™ for 2024, as well as the 2024 Fortune 100 Best Companies to Work For ®, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
Equal Employment Opportunity/Disability/Veterans
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
$157,800 - $210,400
#BI-Hybrid