The Associate / Senior Associate, Marketing Strategy is responsible for contributing to day-to-day projects, leading problem solving and building firm IP.
Your Day to Day
- Collaborate with multi-disciplinary professionals (e.g., designers, digital strategists, architects, and researchers) to deliver marketing solutions across our full offering set, including assessing marketing maturity and growth opportunities, re-defining customer segmentation and engagement strategy, architecting and deploying test-and- learn capability, building campaigns and demand generation plans for clients
- Drive the development of our campaign planning capability and connecting the dots across our upstream consulting work to downstream marketing services efforts
- Actively participate in problem-solving sessions across a range of topics (brand, digital, growth, marketing, organization & change), relying on both analytical and creative techniques to get to compelling results
- Develop relationships with clients and with thought leaders at the firm
- Take on a firm leadership role – developing our Marketing Solutions advisory capability and advancing IP development efforts
- Support new business development from rapid primary and secondary research, point of view (POV) development and approach building
What we’re Looking for
- Big thinkers who are ready to take experience in downstream activation work and think more broadly about the client’s foundational brand and marketing strategies
- Eager thinkers that are not only excited by client problems, but eager to contribute to the growing Marketing Strategy team. Someone who is ready to roll up their sleeves to help build this capability internally and create awareness externally
- Smart thinkers with superior problem-solving skills, well-developed research and analytic capabilities, and creative thinking expertise
- Actionable thinkers with a dose of pragmatism who have the ability to develop a strategy as well as bring it to life through tactical implementation
- Curious thinkers with an unrelenting commitment to get to the answer, to test new approaches, and push others’ assumptions
- Nimble thinkers who embrace ambiguity, can navigate murky problems with no clear solution and drive the team to clear and impactful outcomes
- Persuasive communicators with demonstrated success moving mountains
- Business builders with an ability to cultivate existing and new client relationships to drive commercial success for the firm
Desired Skills and Experience
- 2 years as a digital marketer or planner at an agency or other relevant services firm
- Experience and success in delivering campaign strategy, digital marketing strategy, execution, and operations leveraging modern advertising and marketing technologies
- Experience in developing and leveraging repeatable methodology to assess and solve client challenges
- Deep understanding of digital and emerging channels
- Ability to input and guide marketing plans
- Ability to create digital marketing strategies
- Experience creating test & learn plans and implementing optimization processes
- Understanding of Advertising and Marketing technology stack and platforms (campaign planning tools like MRI Simmons, Pathmatics, Vivvix and CommsPoint)
- Understanding of reporting and analysis
- Experience in developing robust Customer Data Platform approach to execute marketing personalization
- Ideally, experienced with marketing automation use within marketing operations and customer data
Location: Austin or Chicago - 3 days in person
Salary: $80,000 - $110,000
Prophet is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment, promotion, and evaluation decisions are based on qualifications, merit and business need.
Top Skills
What We Do
Prophet is a consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable or faster. It’s growth that is rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative and sustainable.
With 15 global offices and over 600 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them across consulting, experience and creative capabilities. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward.
Prophet is an equal-opportunity employer and strives to build a firm of many voices. We are committed to building a team that represents a variety of backgrounds, perspectives and skills. All employment, promotion and evaluation decisions are based on qualifications, merit and business need.
