Associate, Marketing Strategy

The Associate / Senior Associate, Marketing Strategy is responsible for contributing to day-to-day projects, leading problem solving and building firm IP.

Your Day to Day

• Collaborate with multi-disciplinary professionals (e.g., designers, digital strategists, architects, and researchers) to deliver marketing solutions across our full offering set, including assessing marketing maturity and growth opportunities, re-defining customer segmentation and engagement strategy, architecting and deploying test-and- learn capability, building campaigns and demand generation plans for clients  

• Drive the development of our campaign planning capability and connecting the dots across our upstream consulting work to downstream marketing services efforts  

• Actively participate in problem-solving sessions across a range of topics (brand, digital, growth, marketing, organization & change), relying on both analytical and creative techniques to get to compelling results  

• Develop relationships with clients and with thought leaders at the firm  

• Take on a firm leadership role – developing our Marketing Solutions advisory capability and advancing IP development efforts  

• Support new business development from rapid primary and secondary research, point of view (POV) development and approach building  

What we’re Looking for

• Big thinkers who are ready to take experience in downstream activation work and think more broadly about the client’s foundational brand and marketing strategies  

• Eager thinkers that are not only excited by client problems, but eager to contribute to the growing Marketing Strategy team. Someone who is ready to roll up their sleeves to help build this capability internally and create awareness externally  

• Smart thinkers with superior problem-solving skills, well-developed research and analytic capabilities, and creative thinking expertise  

• Actionable thinkers with a dose of pragmatism who have the ability to develop a strategy as well as bring it to life through tactical implementation  

• Curious thinkers with an unrelenting commitment to get to the answer, to test new approaches, and push others’ assumptions  

• Nimble thinkers who embrace ambiguity, can navigate murky problems with no clear solution and drive the team to clear and impactful outcomes  

• Persuasive communicators with demonstrated success moving mountains  

• Business builders with an ability to cultivate existing and new client relationships to drive commercial success for the firm  

Desired Skills and Experience

• 2 years as a digital marketer or planner at an agency or other relevant services firm  

• Experience and success in delivering campaign strategy, digital marketing strategy, execution, and operations leveraging modern advertising and marketing technologies  

• Experience in developing and leveraging repeatable methodology to assess and solve client challenges  

• Deep understanding of digital and emerging channels  

• Ability to input and guide marketing plans  

• Ability to create digital marketing strategies  

• Experience creating test & learn plans and implementing optimization processes  

• Understanding of Advertising and Marketing technology stack and platforms (campaign planning tools like MRI Simmons, Pathmatics, Vivvix and CommsPoint) 

• Understanding of reporting and analysis  

• Experience in developing robust Customer Data Platform approach to execute marketing personalization  

• Ideally, experienced with marketing automation use within marketing operations and customer data  

Location: Austin or Chicago - 3 days in person

Salary: $80,000 - $110,000