Associate, Marketing (Platform Growth)

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. Guided by The Grab Way and our four core values of Heart, Hunger, Honour, and Humility, we make a lasting difference for Southeast Asia by creating economic empowerment for everyone.

Job Description

Get to Know the Team

The Platform Growth Marketing & In-app Optimization team is part of the larger Platform Growth Marketing division. We work with different verticals to drive overall platform growth by acquiring new users and retaining existing ones. Our team values collaboration, using analytical insights, and accomplishing strategic campaigns that align with Grab's goals. You will join a team that values innovation, creativity, and data-driven decision-making to optimize in-app media and enhance user engagement.

Get to Know the Role

You will focus on Platform Growth Marketing & In-app Optimization and reports directly to the Assistant Marketing Manager - Fintech with a hybrid work arrangement.

The Critical Tasks You Will Perform

• Lead Marketing Campaigns: You will drive the growth of Grab as a platform by leading marketing campaigns focused on new user acquisition and user retention.
• Strategic Campaign Execution: You will manage the end-to-end design and execution of strategic campaigns. This includes concept brainstorming, media strategy, and go-to-market strategies. You must react quickly to mid-campaign performance and optimize activities accordingly.
• Manage In-App Media: Manage in-app media across all business verticals, ensuring optimal performance and aligned with business goals.
• Monitor and Optimize Media Placements: Monitor, analyze, and optimize in-app media placements to maximize visibility and conversion.
• Cross-Functional Collaboration: Collaborate with multi teams to roll out marketing campaigns and in-app media, ensuring they align with Grab's overall goals.

Qualifications

What Essential Skills You Will Need

• A Bachelor's degree in Marketing, Economics, Business, Advertising, Communications, Public Relations, or Business Administration.
• At least 2 or more years of experience in digital marketing, media planning, or performance marketing.
• Experience in meeting and achieve targets in a fast-growing startup environment.
• Familiarity with technology, including generative AI or programming languages.
• Experience engaging and influencing cross team members to achieve targets.
• Experience to develop creative ideas for marketing through multiple channels to reach and engage consumers.
• Ensure the quality of all marketing materials and communications.
• Proficiency in fluent spoken and written Thai and English.

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.

What we stand for at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.