About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.
Our Purpose - Bridging the World Through Travel
We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.
We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.
Event Marketing, Associate Manager, B2B Marketing
About Agoda
Agoda is a leading online travel booking platform that offers accommodations, flights, and more. Our cutting-edge technology connects travelers with over 2.5 million properties globally. Headquartered in Asia and part of Booking Holdings, we employ over 4,000 talents from 90+ nationalities, fostering a diverse and collaborative work environment. We thrive on innovation, experimentation, and ownership, enabling our customers to explore the world.
The Opportunity
The B2B event marketing team is looking for a strategic and results-driven Associate Marketing Manager to own and scale our webinar marketing strategy. This role is critical in driving brand engagement, lead generation, and pipeline growth by executing high-impact webinars that educate, inspire, and convert our target audience.
As a key player in the marketing and sales ecosystem, you will work closely with regional sales teams to ensure that webinars align with business priorities, support sales objectives, and contribute directly to revenue goals. You’ll be responsible for end-to-end webinar management.
If you are passionate about leveraging digital events to engage B2B audiences, optimizing marketing programs through data, and working cross-functionally with sales and business development teams, this role offers a unique opportunity to drive meaningful impact in a fast-paced, results-oriented environment.
Role Overview
As the Associate Marketing Manager, you will be playing a pivotal role in driving business growth and sales enablement. This role goes beyond logistics—you will define the strategic framework for webinars, ensuring they align with business objectives, resonate with target audiences, and deliver measurable impact.
You will be responsible for planning, promotion, execution, and post-webinar analysis, ensuring seamless integration with Salesforce, HubSpot, and marketing automation tools to optimize lead generation and conversion. Working closely with regional sales teams, you will develop webinars that support pipeline acceleration and customer engagement, using data-driven insights to refine strategy and maximize ROI.
Key Responsibilities
- Webinar Strategy & Execution: Plan, promote, and execute webinars that drive lead generation and pipeline acceleration.
- Content Development: Work with subject matter experts to craft compelling webinar topics, scripts, and presentations tailored to different audiences.
- CRM & Database Management: Ensure seamless lead capture, tracking, and follow-up by integrating webinar data into CRM (e.g. Salesforce/ HubSpot)
- Technology & Tools: Manage webinar platforms (Zoom) and integrate them with HubSpot, Salesforce, and marketing automation tools.
- Performance Measurement & Optimization: Track and analyze key performance metrics—including attendance rate, SQL generation, and conversions—to optimize future webinar strategies.
- Promotion & Audience Growth: Develop and execute multi-channel promotional campaigns using email marketing, paid media, and organic social to maximize webinar attendance and engagement.
Requirements
- B2B Marketing Experience: 5+ years in a marketing role, preferably with a focus on demand generation or customer engagement.
- CRM & Tech Stack Expertise: Hands-on experience with CRM tools, and marketing automation tools.
- Webinar & Digital Tools Proficiency: Strong working knowledge of webinar platforms (e.g., Zoom, ON24, GoToWebinar) and their integration with marketing systems.
- Content & Messaging: Ability to develop compelling content that resonates with different customer segments and sales priorities.
- Data-Driven Approach: Skilled in measuring webinar performance, tracking attendance rates, SQLs, and conversions, and making data-driven optimizations.
- Cross-Functional Collaboration: Experience working with sales teams across multiple regions, ensuring alignment between marketing and revenue teams.
- Project Management: Ability to manage multiple webinars and related campaigns simultaneously in a fast-paced environment.
Why Join Us?
At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team!
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Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.
Top Skills
What We Do
Agoda is transforming travel for millions of customers across the globe. Headquartered in Asia, Agoda is one of the world’s largest online travel platforms. Founded in 2005 and now part of Booking Holdings (Nasdaq:BKNG), Agoda has a network of over 2,900,000 properties worldwide. Our web and mobile products provide a first-rate reservation service in 38 languages that uniquely combines local knowledge and local connections to provide the best deals for business and leisure travelers. Agoda employs over 7,000 professionals from 90 nationalities in locations around the globe. In every department – from engineering to customer experience – we provide an environment rich with creativity, collaboration, and experimentation, and the tools to work faster and smarter. At Agoda, we believe our people are our strength. We work hard and have fun, and we choose people who are dedicated to making things great. For properties seeking partnership with Agoda, visit https://connect.agoda.com
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