About Westman Atelier
A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.
- A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
- Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science
About Our Founder
Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.
Position Summary
Reporting to the Director of Digital Marketing, we are seeking a data and metrics-driven Associate Manager, Email & SMS to foster a long-term relationship with our customers, contribute creative insights and ideas, and support key company goals by owning the Westman Atelier customer journey. This role will own the expansion strategy for our loyalty and retention efforts, including but not limited to building out a robust loyalty program, building on our current email and SMS strategy, and crafting customer journeys to maximize retention and LTV.
Responsibilities:
- Partner with the Director of Digital Marketing to drive the strategic vision for Westman Atelier's retention efforts in partnership with the Marketing organization (digital marketing, product marketing and brand)
- Work closely with Digital Marketing lead to build & optimize customer journeys that maximize replenishment, repurchase, and LTV
- Own the day-to-day execution of the email and SMS channels – creative briefs, project management, build, QA, copy, calendar, etc.
- Spearhead efforts for list growth across email, SMS, and loyalty program
- Partner with marketing lead on loyalty program and operationalize to drive growth and differentiation
- Lead BAU strategy of SMS
- Provide clear and concise recaps on performance of retention channels, best practices, benchmarks, and key learnings
- Present learnings and ideas in recurring business review meetings (weekly, monthly, quarterly)
- Deep dive into the email program, contributing to overarching strategy, reporting, revenue, open rate, CTR goals as well as other KPI’s
- Contribute to demand generation ideas
Requirements:
- Bachelor’s degree in Marketing, Communication or related field
- 2 - 4 years of hands-on experience in CRM and/or scaling performance marketing channels
- Experience with email service providers and CRM software, Klaviyo experience a plus
- Strong ability to partner with both creative and data-driven teams
- Agile, highly organized individual with a knack for data and drive to innovate
- Interest in the beauty industry and startup experience are a plus
This is a remote position, but the NY metro area is preferred.
Westman Atelier offers a holistic total compensation package designed to support employees in all aspects of life, including a robust suite of health benefits, wellness perks, 401k, and paid parental leave. The base salary for this position will range from $65,000 - $75,000. Exact compensation may vary based on job related skills, experience, and location.
*this is a remote position*
Top Skills
What We Do
Founded in 2018 by professional makeup artist Gucci Westman. For Westman, there are three vital signs of modern beauty: luxury, efficacy, and clean, consciously-crafted ingredients. For her first makeup line, she combines supremely buttery, rich textures with the best plant-based active ingredients. The ultimate naturally beautiful complexion — now available to everyone.
We are creating a new standard in luxury that we like to call consciously crafted beauty. Consciously crafted beauty means a transparent and thoughtful approach to innovation that recognizes modern needs, balancing ethical beauty standards with science, technology and product performance. It means we are always evolving and learning. And it means we are passionately committed to products formulated with integrity.
We believe makeup should do more than enhance — it should calm, nourish and balance. Westman Atelier ingredients are thoroughly and thoughtfully curated by both artist and chemist so you can enjoy skin-benefiting, non-toxic makeup that performs at the highest possible standard.
Our commitment is to constantly review, research and reassess our ingredients as fresh information comes to light — in the meantime, we’ll always be completely transparent about our formulations, which meet the European Union’s rigorous standards for clean beauty. And we promise never to use, parabens, PEGs, phthalates and many other harmful chemicals. Feel good about your skin from the inside out.
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