Associate Manager - Analytics

Company Description

PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. The PGD team in India boasts of over 1000+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients. 
 

Job Description

• Developing rich, interactive data visualizations that integrate data from multiple sources (with a primary focus on B2B behavioral customer data) within the Tableau Environment.
• Assisting in the gathering and analysis of client requirements for Analytics and BI deliverables
• Designing and executing quantitative analyses to help clients improve marketing effectiveness and drive deep customer insight.
• Strong understanding of BI tool (Tableau, Power BI etc.) architecture required to develop high quality BI deliverables.
• Identification of marketing and business optimization opportunities based on analysis of trends and strategic insight development.
• Presenting and communicating results to Heartbeat internal stakeholders (account, strategy, creative) and client teams

Qualifications

• The successful candidate will have 2+ years of experience in a professional analytics role – preferably within a consulting environment.
• Hands-on experience and expertise in dashboard design within a BI environment (Tableau, Power BI, etc.)
• Ability to manipulate, visualize, and draw insights from large-scale customer-level data sets. 
• Advanced Excel skills. 
• Familiarity of digital measurement platforms (Google Analytics, Adobe Analytics, Google Adwords) 
• Familiarity with Media performance analytics and reporting.
• Excellent oral and written communication skills, including presentation skills (PowerPoint, Visio, etc.) and consulting skills.
• Client Management: ability to develop professional relationships with peer-level client personnel through regular contact; communicate clearly.
• Education: Bachelor's degree (BS or BA) in a quantitative field (Statistics, Mathematics, Computer Science, Management Science, etc.) is required
• Preferred:
• Intermediate knowledge of SQL query development.
• Knowledge of advanced analytics techniques (Regression, Neural Networks, SVM, Simulation, Graph Theoretic Analysis, etc.)
• Media Experience
• Agency Experience