Associate Director, Media (Paid Social)

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT THE SASHA GROUP

Hi, we’re The Sasha Group. We create relevance to grow brands of all sizes. We believe in “social at the center” integrated marketing and the consumer inspires everything we do. We move at the speed of culture and our model is designed to drive business impact from creative production to media placement.

This position will be required to come into the NYC office two to three times a week. 

What You’d Do:

• Serve as a day to day leader for the Media team as well as being a subject matter expert for internal and external clients
• Lead team to help set strategies, define tactical game plans, and develop media plans across media channels, including Search, Social, Programmatic, Audio, OTT/CTV, e-retail, Direct IO.
• Consistently work to maintain the success of campaigns: update working presentations, media strategy, plan summaries, exec summaries, etc.
• Develop and deliver senior-level media strategy to clients across all levels that are derived from industry insights and expertise developing the necessary cadence of plan recommendations & performance recaps
• Act as client lead maintaining client relationships, acting on executional or strategic needs, presenting media plans and campaign results etc.
• Finalizes and presents media objective and strategy documents for larger efforts and periodic quarterly and annual planning
• Ensure campaign performance is of the highest standard managing ongoing measurement against client KPI's, business objectives, and reporting on performance providing thought leadership on all media plans.
• Oversee finance processes monthly reviewing budget reports, media authorizations, and billing. 
• Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands
• Actively consider new opportunities for key client(s), proactively recommending new tactics, partners, etc.
• Regularly meet with direct reports setting daily expectations, to ensure they’re tracking towards goals, providing strategic guidance, and running training sessions.

What you’ve Got:

• A minimum 5+ years of industry experience working within digital media
• Skilled in developing integrated Communications Planning frameworks that align with business goals, amplify creative messaging, and optimize media channel usage through consumer journey insights and strategic brand behavior planning.
• Hands on Keys experience within search, social, programmatic, e-retail platforms. Experience working in publisher direct a plus.  
• Comfortable in Excel, experience with Tableau, Looker, Data Studio, PowerBI and/or other data visualization programs
• Fluency with analytics, attribution and measurement systems.  Including but not limited to:
• Google Analytics
• MOAT/IAS/Double Verify
• Nielsen/Millward Brown/Oracle Measurement
• Experience working with attribution partners

• Experience leading and managing growing teams with the ability to clearly communicate team priorities and unify the team members around a common goal.
• Strategic understanding of traditional, digital, and social-specific media planning & buying, along with the proper metrics of success and measurement opportunities.
• Clear attention to detail and organizational excellence to ensure flawless delivery of planned strategies.