Position Title: Associate Director of GTM Enablement
Reports To: Business Development Team Lead
Department: Business Development
Location: Austin or San Francisco
The Firm
Founded in 2008, Serent Capital ( www.serentcapital.com ) is a leading lower-middle market private equity firm focused on investing in founder led, vertically focused B2B technology and tech-enabled services companies with nearly $5 billion of assets under management. We strive to be an involved, value-added investor, capable of providing significant operational and strategic support to our portfolio company CEOs on the most critical issues that they face as the company’s scale.
Our mission is to deliver extraordinary returns by partnering with outstanding executive teams to grow exceptional businesses. Our team is comprised of investment and operating professionals that have experience as executives, strategic advisors, and investors in growing businesses.
Position Summary
The Associate Director of GTM Enablement will lead the design and execution of Serent Capital’s go-to-market infrastructure, with a focus on scaling marketing and sales systems through automation, analytics, and AI enablement. This role is accountable for optimizing the performance and output of the firm’s pipeline for investment opportunities — including market research, marketing campaigns, content creation, outbound prospecting, and executive outreach — by building the connective tissue between data, tools, and teams. This individual will work across multiple functions: Investment, Business Development, and Growth teams.
The ideal candidate blends deep technical know-how with a strong operator mindset. This is an execution-heavy role with measurable outcomes tied to campaign speed, lead quality, personalization, and internal productivity via AI adoption and automation.
Essential Duties and Responsibilities:
• Optimize the firm’s full go-to-market tech stack, including Pardot, Salesforce, PowerBI, and other systems powering marketing and business development operations
• Build and maintain scalable automation workflows for investment research, market trends analyses, email/marketing campaigns, lead nurturing, and multi-touch outbound efforts
• Develop and manage lead scoring, routing logic, and data enrichment processes to support sales enablement and improve lead-to-meeting conversion rates
• Implement and train the team on AI-powered tools for prospecting, investment/market research, copywriting, follow-ups, and personalization at scale
• Support execution of targeted account campaigns, ensuring systems are in place for segmentation, outreach orchestration, and attribution
• Assist in vendor evaluations and third-party integrations with marketing/sales tools as needed
• Drive ongoing adoption of systems and processes through training, documentation, and team enablement
• Stay current with GTM trends, AI technologies, and operational best practices to ensure Serent remains a high-performing, modern PE platform
Qualifications
Ideal candidates will have 2+ years of experience within B2B SaaS, Private Equity, Venture Capital or Management Consulting environments. The Associate Director of GTM Enablement will have a proven track record implementing GTM systems, automating workflows, and integrating AI/ML to enhance performance and reduce manual effort. The successful candidate will be an intellectually curious, open-minded operator with a passion for execution and technical depth. They will thrive in a collaborative, entrepreneurial environment where speed, experimentation, and measurable impact are valued.
Experience with the following platforms is required:
• General LLMs (ChatGPT, Perplexity, Anthropic, etc.)
Experience with the following platforms is preferred:
• Salesforce
• Salesloft
• Pardot
• Leadfeeder
Education
Bachelors degree required; preferred fields include Engineering, Information Systems, Data Science or Data Analytics.
Seniority Level
Professional
Industry
Private Equity
Employment Type
Full-time, Exempt
Travel
10% or less domestic travel for internal firm meetings across the two office locations.
Top Skills
What We Do
Serent Capital invests in growing businesses that have developed compelling solutions that address their customers' needs. As those businesses grow and evolve, the opportunities and challenges that they face evolve with them. Principals at Serent Capital have firsthand experience at capturing those opportunities and navigating those challenges through their experiences as CEOs, strategic advisors, and board members to successful growing businesses. By bringing its experience and capital to bear, Serent helps growing businesses thrive.
