Associate Director, Content & Sponsorships

Business Overview  

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Position Summary

As Associate Director, Content and Sponsorships, you are situated within the development of sponsorships, branded content, and experiences, ideating and leveraging the best-in-class media community. This role is focused on T-Mobile to deliver groundbreaking work that is culturally relevant to break through the clutter in a competitive category.

We are seeking an individual who has related experience in the space to deliver ideas in our fast-paced agency environment, but also has the diligence and attention to detail to ensure the ideas are executed with precision and meet the needs of T-Mobile. This role will report to the Group Director, with support below, and access to agency resources and other crafts to ensure alignment with T-Mobile’s strategies and objectives.  

Responsibilities

• Relentlessly seeks, shares, and adopts ideas to ensure T-Mobile has a competitive advantage in the marketplace
• Makes the complex simple – through brainstorms, workshops, and educational summits, you empower others to learn and action your lessons
• Ideate and lead the creation of branded content and sponsorships, in partnership with media partners, identify and develop partnerships, from concept to execution.
• Define content marketing strategies and plans across multiple channels (Instagram, FB, YouTube, Snapchat, publisher partners, digital, experiential, press/PR, B2B, and other channels) alongside internal and external partners 
• Ability to balance the creative concepts with the logistically feasible and operationally sound
• Significant client interaction with brands and media partners
• Work directly with the internal teams and respective creative and agency partners for T-Mobile
• Understand the goals and objectives of T-Mobile and their respective lines of business; develop learnings and insight on T-Mobile’s objectives to effectively develop ideas and execution
• Build and develop industry relationships that put T-Mobile in the best position to succeed.
• Development of measurement plans to track success with T-Mobile’s partnerships to ensure the ideas are making a business impact and delivering on the client’s KPIs and objectives.
• Understanding how to evaluate, validate and negotiate media packages within sponsorships and determine if these assets and deal points satisfy T Mobile’s objectives.

Required Skills and Experience

• Experience in integrated planning/buying role in agency, media, publisher, or communications discipline (digital, content)
• Experience with sponsorships, content/experiential marketing, event strategy and/or live customer engagement
• Excellent written, verbal communication and presentation skills
• Ability to delegate and oversee direct reports

Desired Skills and Experience

• Minimum of 4+ years relevant experience, with 2+ years of experience in managing or developing staff
• A culture watcher - passion for culture and its infusion into the consumer brand ecosystem (i.e. Sports, Entertainment, eSports)
• Self-starter with the confidence and ability to tackle new initiatives
• Demonstrated ability to effectively develop engaging activation ideas to achieve client goals
• Ability to ensure consistency and best practices across all projects
• Proven ability to develop and maintain professional relationships with clients, colleagues, and media partners
• A natural relationship-builder and communication.

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.