At MJH Life Sciences our success is measured by your success! If you set your standards high and want to contribute to a winning team, we’ll provide you with every opportunity to help grow our company and your career. Our associates come from all backgrounds, sharing one key quality: determination to succeed. We value being Service Focused, having a Passion for Winning, Innovation, Respect, Integrity, and Teamwork. Nothing means more to us than hiring people with these attributes. If you believe you’re right for the job, this is the place to prove it!
Job Title: Digital Media Strategist – Media Planning & Analytics
Location: Remote
About TAN
The Agency Network, part of MJH Life Sciences, is a leading force in pharmaceutical and healthcare marketing. We help brands navigate the complex digital landscape with cutting-edge strategies, precise audience targeting, and data-driven media execution.
We are looking for a Digital Strategist with Media Planning expertise to join our team and play a critical role in shaping digital marketing strategies for our healthcare and pharmaceutical clients.
Role Overview
As a Digital Strategist – Media Planning & Analytics, you will drive audience planning, digital strategy, segmentation, and performance optimization across marketing channels. This role requires a strong background in marketing, media planning, data analytics, marketing attribution, and financial tracking, ensuring that client campaign investments align with business objectives.
You will collaborate with media partners, planners, and internal stakeholders to execute campaigns that maximize engagement, optimize spend allocation, and deliver measurable ROI. Additionally, you will be responsible for the backend financial processes, ensuring smooth invoicing, tracking, and reporting of media budgets.
Key Responsibilities
- Develop and execute holistic marketing strategies across paid search, social, programmatic, and endemic healthcare platforms.
- Own audience planning and segmentation, leveraging data to define high-value targets in the healthcare and pharmaceutical space.
- Partner with media teams and external vendors to manage campaign planning, execution, and optimization.
- Analyze performance metrics to guide data-driven decision-making, ensuring alignment with client goals.
- Oversee budget allocation and spend tracking, ensuring accuracy in invoicing, reconciliation, and financial reporting.
- Work closely with analytics teams to track attribution models and assess the impact of media investments.
- Optimize digital marketing initiatives based on key insights, adjusting tactics to improve engagement and ROI.
- Ensure compliance with industry regulations and best practices in pharmaceutical and healthcare marketing.
Qualifications & Skills
- 7-10+ years of experience in marketing, digital strategy, media planning, and analytics, ideally within pharmaceutical or healthcare marketing.
- Strong understanding of audience segmentation, data-driven marketing, and multi-channel media planning.
- Expertise in Google Ads, Facebook/Meta, LinkedIn, programmatic display, and healthcare-specific digital platforms.
- Experience with marketing attribution models, analytics tools (Google Analytics, Adobe, or similar), and data visualization platforms.
- Knowledge of invoicing and financial tracking related to media spend and campaign reconciliation.
- Exceptional ability to analyze data, track KPIs, and optimize digital performance.
- Strong communication and collaboration skills, working effectively with internal teams and external media partners.
- Ability to juggle multiple projects, manage budgets, and drive strategic media investments.
Why Join Us?
- Be part of a dynamic healthcare and pharmaceutical agency network backed by MJH Life Sciences.
- Work with cutting-edge digital media strategies, data-driven campaigns, and industry-leading clients.
- Competitive salary, benefits, and opportunities for professional growth.
#LI-Remote
MJH Life Sciences provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. All employees of MJH Life Sciences are employed “At Will.” This means that either the employee or the Company is free to end the employment relationship at any time, for any reason, with or without cause and with or without notice.
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What We Do
For 25 years, MJH Life Sciences® has established a reputation for embracing agility and offering relevant, practical information that meets the needs of our diverse audience. As the largest privately held medical media company in the United States, we provide integrated communication products, services, education, and research to professionals within health care, animal health, and industry sciences.
