Job Description
Get to know our team:
Demand Planning is the demand growth engine for Grab. Work is inter-disciplinary – a combination of advanced analytics, customer segmentation, marketing strategy and positioning. The team will be focused on growing demand efficiently, with projects covering overall strategy, ideation, experimentation and driving implementation of key initiatives.
Get to know the role:
Role is a balance of advanced analytics and stakeholder management - leading day-to-day coordination with related parties i.e. Marketing team, Operations team on demand growth, while growing using data analyses to gain actionable insight (e.g. promo & incentive optimization, churn analysis, customer segmentation, etc.) and working with cross-functional teams to drive execution.
The day-to-day activities:
• Analyse short to medium term issues impacting demand growth in the business. This includes customer segmentation, conversion funnel optimization, churn analysis, market scans and experimentation
• Scope advanced statistical analyses and predictive modelling in collaboration with the relevant teams
• Forecast spend on promos, incentives and other key initiatives for weekly, monthly and quarterly planning cycles
• Build presentation to influence senior stakeholders and enable data driven decision making
• Design efficient promo structures and other initiatives to drive demand growth in the Payments business and work with cross-functional teams to execute
• Manage budget allocation and track cost from initiatives in collaboration with Finance
Qualifications
• New grads or a minimum 1 years of relevant work experience in financial services, management consulting or technology firms
• Confident in processing and analyzing complex data sets using Excel (Essential)/Tableau (Preferred)
• Working knowledge of SQL is preferred but not essential
• Quantitative discipline with strong business sense and ability to articulate complex analyses to a wide range of audiences, and translating these to actionable business insights
• Ability to see big picture while not losing sight of details
• A start-up attitude – willing to work hard to get things done
Top Skills
What We Do
Grab is a platform that unlocks the travelers’ access to all airport dining and retail opportunities.
