Associate, Content Engine

ROLE SUMMARY
The Associate, Content Engine is a new role within the Chief Marketing Office reporting up to the Media, Growth and Performance Marketing team. You will join this team and support the Content Engine Lead with developing a SEO-powered content strategy to drive search across Pfizer's portfolio of commercial products. The role will aid other capabilities of the Audience Engagement team such as Influencer and Social Listening.
In this role, you will optimize content integrated with Pfizer's commercial platforms where there are gaps, managing KPIs for content channels and continuously adapting based on audience and business needs. You will also contribute to the Media Mic newsletter and other internal messages about content resonance.
The role will require working cross-functionally under the supervision of the Content Engine Lead to create commercial and marketing content across corporate affairs, CMO teams and brand teams. Additionally, you will help establish operations for Pfizer's growing media team and create agile processes for brands and commercial teams to respond opportunistically with relevant content.
ROLE RESPONSIBILITIES

• Work with the Content Engine and SEO Leads to produce optimized social & digital creative content that employs & understands platform best practices and nuances
• Utilize SEO tools to develop content across priority platforms for the company
• Capture of analytics in partnership with social listening and reporting lead and measurement team to evaluate ongoing performance of content
• The individual will be responsible for supporting development and execution of strategies to accelerate and simplify how we bring digital content externally; working to create new processes that enables faster, agile review processes
• The ideal candidate is a strategic thinker with a roll-up their sleeves approach and a strong understanding of content marketing and what might resonate with our audiences
• This colleague an interest in developing an entrepreneurial mindset and thrives in building something new in white space
• This colleague has the ability to leverage cutting-edge tools to create dynamic and personalized content across our owned platformsand is willing and able to pick up and learn new platforms
• This colleague is either familiar with or will be able to quickly grasp the use of several marketing tools across different disciplines, including but not limited to Brandwatch Consumer Research, CreatorIQ, SEMrush, etc.
• Support with budget trackers related to content and audience engagement team budget

BASIC QUALIFICATIONS

• Applicant must have a bachelor's degree with 0+ years of experience; OR an associate's degree with 4 years of experience; OR a high school diploma (or equivalent) and 6 years of relevant experience
• Experience in a large matrix organization within media, marketing, or operations.
• Previous experience creating content and supporting media organizations is a plus.
• Advance level skill in Microsoft PPT, Excel, Word, PDF
• Keen attention to detail
• Demonstrated effective collaboration supporting teams
• Comfort with ambiguity; ability to act without having the total picture.
• Maintain a rapid response and proactive content engine aligned to priorities
• Work cross-functionally to produce commercial and marketing content

PREFERRED QUALIFICATIONS

• Experience in media, marketing, or media agency
• Previous experience working in platforms such as Brandwatch, SEMrush, CreatorIQ.
• Prior internship experience within Pfizer a plus

Work Location Assignment: Must be able to work in assigned Pfizer office 2-3 days per week, or as needed by the business
Last day to apply: February 5th 2025
This role is not remote
The annual base salary for this position ranges from $58,500.00 to $97,500.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 7.5% of the base salary. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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