Category and Demand Management
About Team
Revenue sell-side or category demand management team shapes demand at a category level across customer, visibility and pricing levers. It manages day to day activities with close interaction with category buy side teams. This team is a key driver for achieving platform revenue and growth, at the same time, scaling the respective category’s revenue, by targeting a specific profitability for the category.
Roles & Responsibilities
Role:
- Define and achieve the growth strategy for your category - by considering the selection available, pricing and discount targets.
- This role involves managing the demand generation starting from driving the traffic for the category to taking action for driving conversion – across all the external brands and Myntra Fashion Brands. ● This role will be a people manager role – leading a team of 2-3 people in driving the demand generation for respective categories in Myntra.
Responsibilities:
- You will be responsible for handling the topline and bottom-line targets for the category you will be managing.
- Responsible for driving the merchandizing strategy for the categories, driving the acquisition and retention targets for the categories and CRM strategy for your categories.
- Responsible for driving the supply side selection metrics for your categories and driving the right selection width and depth for those categories.
- Responsible for driving the go-to-market for all launches and campaigns and events for all the categories.
- Responsible for the Pricing Strategy for the category.
- Also you and your team are responsible for deriving insights from the data, come up with new ideas to drive the growth and pricing strategy for the category.
Qualifications & Experience
- Bachelor’s degree from an accredited university/college and MBA from Tier 1 College
- 5 years of total; 3+ years’ experience in e-commerce/ related fields a must.
- In depth understanding of customer behavior, browsing and transacting trends, visual merchandising and execution.
- Must have led a medium size team of 2 people for a minimum of 2 years; must showcase ability to lead, mentor and manage high performing individuals.
- Must manage multiple senior stakeholders independently.
- High competency in written and verbal communication skills (preparation of business documentation, presenting to senior stakeholders a must).
- Able to work with others in a fast-paced, team environment and to interact effectively with all levels of management.
- Results oriented with excellent communication and interpersonal skills, can work individually with minimal or no supervision.
What We Do
Myntra is India’s leading e-commerce company committed to making fashion and lifestyle products accessible to everyone. We create solutions that disrupt the ordinary and help make the world a happier, more fashionable place. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take this journey with us. Our Culture As self-driven, motivated individuals who believe in taking ownership instead of being handed responsibility, we are a curiously non-hierarchical team who believe in working as a whole to take the Organization forward. Firm believers of meritocracy, we encourage you to take on tasks and readily empower you with the right tools, space, and opportunities. In essence, work at Myntra is challenging but fun - we believe in equal opportunity, encourage intellectual curiosity and empower you to be the change. If you’re just as passionate about fashion and would love a workplace that is purely result-driven, Myntra is the place for you! Check out open jobs on https://boards.greenhouse.io/myntra
