Associate, B2B Marketing

Associate, B2B Marketing

We’re currently seeking a Associate, B2B Marketing to join our team. The Associate operates efficiently within a group, executes assigned tasks independently, and is able to handle multiple projects/clients at a time. This individual will be responsible for initiatives across marketing, lead generation, social, and corporate accounts. Must have a minimum of 1-2 years of experience and a strong understanding of digital marketing, social media, advertising, program analytics, project management and digital strategy.  The preferred candidate will have superb communications skills, a successful track record in developing and maintaining solid client relationships, the ability to be a self-starter and work well within a highly collaborative and multi-disciplinary team, and strong writing skills for all types of materials and communications. The ideal candidate has experience producing and executing digital engagements in an advertising agency setting or the client side and are motivated, proactive team players.

RESPONSIBILITIES:

• Support the execution of digital projects with the primary goal of achieving and exceeding clients’ marketing objectives
• Work with creative team to provide briefing materials to support the creation of digital creative
• Update status documents and project trackers on a regular basis
• Liaison with media team to finalize digital media documents and coordinate the delivery of assets
• Communicate to client, account teams and creative teams on project developments, timelines and results
• Liaison between a cross-functional project team, which includes Web Development, Creative, Paid Media, and Analytics

QUALIFICATIONS:

• Bachelor's degree or demonstrated transferrable skills; 1-2 years related professional experience
• Understanding of digital marketing and advertising
• Strong analytical skills
• Experience and knowledge in Digital Marketing is required
• Experience working with project managers, creatives, and web developers

ADDITIONAL QUALIFICATIONS:

• Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team
• Have excellent organization and time management skills
• Have a passion and experience for digital media and marketing while staying ahead of the curve on industry developments
• Have strong written and verbal communications skills
• Must feel comfortable learning new systems and tools
• Have content management experience (eg- CMS, ESP)
• Experience activating paid media or email campaigns a plus 
• Ability to effectively manage multiple tasks
• Basic scoping and financial management skills

Skills/Platforms:

• Microsoft Office (experience supporting the development of presentations)
• Web platforms and engagement tools including but not limited to WordPress, Wix, HubSpot, Marketo, Eloqua, Pardot, Drupal, Sitecore, etc.
• Social media platforms and community management tools including but not limited to Twitter, Facebook, Facebook OpenGraph and Insights, Google Analytics, Hootsuite, TweetDeck, Adobe Photoshop

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Washington DC Salary range: $50,000 - $50,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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