We create cultural resonance for brands. Creativity That Matters is work that shatters the stratosphere. That’s why our quest to discover what’s next is endless — because the only thing we’re afraid of is the status quo. We make culture our personal playground. We launch far past the expected. We chase curiosity, deep into the shadows. We will never be just another agency. And we’ve got the audacity to prove it.
We Are TMA.
TMA is looking for an Associate Analyst to join our Impact Strategy team in either our Dallas, TX or Chicago, IL office. The Associate Analyst will help produce campaign measurement and insights to support our client’s Experiential and field marketing workstream. This role will rely on strong skillsets in both quantitative and qualitative analytic approaches – including campaign performance measurement, creative effectiveness, data mining of primary and secondary data sources, and creative approaches to event evaluation.
About You:
You’re intellectually curious and proactive. You have a passion for exploring data to answer research questions and test hypotheses. You have a firm understanding of the fundamentals of quantitative data analysis but are also comfortable applying qualitative approaches. You communicate well and can work effectively within a complex organization. You are a quick learner and love to gain mastery of new tools. You are a self-starter who finds the best - and sometimes new ways - to answer specific needs.
Responsibilities:
- Measure experiential performance by gathering and analyzing large amounts of quantitative and qualitative information and summarizing into a clear narrative.
- Develop measurement plans for campaigns that include experiential, digital, paid social, and owned channels.
- Support media mix modeling data collection, validation, and interpretation.
- Work with cross functional team to clearly define client business needs and problems to solve.
- Provide insights and recommendations on monthly and quarterly reports.
- Lead internal & client calls.
Qualifications:
- Bachelor’s degree with industry emphasis or related experience.
- 1-3 years of experience in consumer marketing or marketing measurement. Agency experience is a plus.
- Self-motivated and able to creatively and strategically approach analytic works, often under quick deadlines.
- Able to interpret complex data, identify trends, and draw meaningful conclusions.
- Synthesize large amounts of information into a coherent narrative.
- Structured problem solving skills.
- Ability to develop and manage project timelines and schedules.
- Ability to present complex data in a clear and concise manner using PowerPoint and data visualization platforms.
- Proficiency with Microsoft suite of products with focus on Excel and PowerPoint.
- Experience with Tableau or data visualization tools is a plus.
- Must be a U.S. citizen.
TMA Perks & Benefits:
- Continuous training, educational programs, speaker series and workshops
- Culture events throughout the year
- Communities to connect with
- Competitive vacation plan, sick days and personal days to prioritize your mental health
- Summer Flex Days
- Parental leave
- Comprehensive Medical, Dental and Vision plans
- 401K Retirement Savings Plan
- Employee Stock Purchase Plan
Top Skills
What We Do
TMA pushes past relevance to create true cultural resonance for brands.
A fully integrated agency with strategic and creative expertise across all forms of media, experience and partnership.
Headquartered in Dallas, with offices across the country and staff around the globe
